So Lance Admits Guilt on Cable, But Did Anyone See Him Fall?

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Published on: January 28, 2013

So Lance, you’re a fallen American icon seeking some damage control and a way to rebuild your brand. But you have some harsh realities to face. You’ve been branded a cheat by most of the public. You need some soft focus and a gentle hand, hoping that the public can see you as a sympathetic[...]

Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

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Published on: January 28, 2013

At the end of the day – Election Day, that is – numbers matter. They matter very much. There are three numbers that matter for two men in particular, and thus for their beloved country. They are: 65,899,557, 51.1%, and 332. Total votes, percentage of the popular votes, and the Electoral College delegates. Those were[...]

What Topped TV’s Holiday List? Tablets!

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Published on: January 28, 2013

The next holiday shopping list you check off is likely to be done on your new gift. With over 21 million tablets flooding the marketplace this holiday season, chances are good that tablets are going to be declared the hot electronics item under the 2012 tree. eMarketer sets the number at 54.8 million tablet owners[...]

Lessons From a Dark and Stormy Night

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Published on: January 28, 2013

Somewhere in the suburbs of northern New Jersey, a phone rings. The caller is bearing news: “I just heard that there’s a station open. I’ll text you where you need to go.” It doesn’t matter that it’s 9PM. You have to take your opportunity when you can. So you run out the door to get[...]

Project Roadblock – Broadcast Television Drives the Message Home

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Published on: December 7, 2012

Driving drunk is never a pre-planned decision. It’s usually a bad decision compounded by unintended circumstances, but one that very often has dire consequences. To make sure that message sinks in, the Ad Council, the National Highway Traffic Safety Administration, the TVB and local TV broadcasters are banding together for the ninth annual “Project Roadblock”[...]

Campaign Finance Inform: Giving Voters What They Don’t Pay For

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Published on: November 20, 2012

Now that Election 2012 has been handed off to the history books, it’s a good time to take stock of what broadcasters did to serve the American voting demographic. There will be a lot said about the tidal wave of political ads that aired during this election cycle, yet that is only the paid side[...]

Local Broadcast TV a Super Signal in the Super Storm

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Published on: November 16, 2012

During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well.  As[...]

Statement of TVB President and CEO Steve Lanzano on TV Station Digital Coverage of Hurricane and Nor’easter

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Published on: November 12, 2012

NEW YORK — The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB: “Following the devastating Hurricane event of last week, the New York TV DMA was hit with a significant Nor’easter causing a second bout of power[...]

Quotable

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Published on: November 5, 2012

“Watching cable news because you want to become better informed is like going to Olive Garden because you want to live in Italy.” – Andy Borowitz,  The New Yorker  

The Shining Bastion of Democracy in Action is… Television

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Published on: November 1, 2012

This season, NBC’s The Voice has averaged nearly 11 million viewers per episode. Each episode of ABC’s Dancing With The Stars brings in over 12 million viewers. They’re among the highest-rated programs on Primetime TV for the season, a pattern that’s held for over a decade, since the first episode of American Idol took hold of American television and never let[...]

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