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Can You Put a Price On Trust?

From a consumer standpoint, there may be no more important measure than trust. If a brand has earned consumer confidence, those consumers are more likely to support that brand. So why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available

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Live Plus Same Day: TVB’s Unshifting Position

by Steve Lanzano President and CEO, TVB Let’s say this commentary was posted yesterday, is it still of value to you today? What if you save it to read two or three days from now? Should your page view be counted? Of course your page view should be counted. In fact, it could be argued

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When Crisis Strikes Home, Viewers Turn To Hometown TV Stations

By Bill Fine President and General Manager, WCVB-TV Boston & Chairman, TVB The Boston Marathon is a major annual event, a spectacle all Bostonians know will always receive widespread local television coverage — typically uplifting stories of athletic endurance. We live for and love the third Monday in April. It is our own special holiday

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Television Cameras Don’t Shut Off Once Elections Are Over

“The highest calling of broadcasting is to keep the keystone of freedom securely in place – the freedom of speech and of the press. Abraham Lincoln once said, ‘Let the people know the facts and the country will be safe.’ Whether it is about a local election, providing critical information during a storm, or uncovering

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Hold Your App-pause – Twitter “Friends” the DVR

There comes a time in every great society to take a moment, take a breath, and wait for those who have fallen behind to get a chance to catch up. This generally allows for great societal changes to take root and become mainstream, for technological innovations to gain critical mass, and now, to avoid social

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An Open Letter to Overextended Media Buyers and Planners

To our esteemed agency friends—a moment, please? When developing your media plan, you have many considerations that you will have to ruminate over—targeting, reach, frequency, positioning, messaging, flexibility, GRPs, continuity, and wearout, just to name a few. That’s on top of one of the more notable components—cost. Can you honestly say which one is the

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Mars Tweets! And Fans Respond, With Their Wallets

Now that Kristen Bell, Rob Thomas, and the entire Veronica Mars universe have learned just what a mobilized fanbase can do for a TV franchise, are we looking at the gestational period of a new world order of post-television crowdsourcing? This represents an evolution for “Save Our Show” campaigns – viewers are putting their money

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Messing with the (Day)Time/Space Continuum

Quick—name the show that delivered these W25-54 local market ratings during the November sweeps: 9.6, 9.2, 7.1, 6.9, 6.4. Big Bang Theory? NCIS? Walking Dead? No, no, and very no. The Young and the Restless. In Dayton, Baton Rouge, Jackson (MS), Greenville-N. Bern, and Myrtle Beach-Florence, respectively. That’s right – the soap isn’t as all

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We’ve Almost Always Gotten the Future Wrong – And That’s A Good Thing

Recently Yahoo! ran an article titled “Watch Walter Cronkite Tour a 21st-Century Home in 1967” which included three embedded videos of “the most trusted man in America” demonstrating what life would likely be in our homes of the future. It’s interesting viewing, to be sure. In broad strokes, you might recognize themes that we’ve met

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Broadcast vs. Cable: 5 Recent Truths