Home » Articles posted by Abby Auerbach

Drunk Driving Hits a Broadcast Roadblock

Is there a better use of Television than saving lives? 2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.

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Taking Multicultural Beyond Ethnicity

Defining a culture means more than just looking at a native language or country of origin. Today, we live in a society that has many self-selected cultures that aren’t strictly defined by age, sex or ethnicity. For example, it might be hard to find a more tight-knit group than Working Moms. We form Mommy Networks,

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Let’s Get Local, Local…

Navigating local platforms – particularly hyper-local – can be daunting to a marketer with no natural roots in a community. Fortunately we’re long past the days of having to rely upon newspapers, Yellow Pages, and direct mail to deliver extremely local targeting. Today, local television broadcasters are much more than a single voice speaking to

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What Topped TV’s Holiday List? Tablets!

The next holiday shopping list you check off is likely to be done on your new gift. With over 21 million tablets flooding the marketplace this holiday season, chances are good that tablets are going to be declared the hot electronics item under the 2012 tree. eMarketer sets the number at 54.8 million tablet owners

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As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

Advertising Week is overflowing with energy and passion as thought leaders and their followers, from every corner of the ad industry, have filled the venues with their imagination and passion. The sheer number of ‘shiny new things’ and ideas are not only staggering, but simply remarkable…and somewhat overwhelming. Sitting atop the AWE exhibit space, where

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Connecting with Black History Month

Think about your memories of Martin Luther King Jr.’s inspiring speeches, Jackie Robinson’s record-breaking plays and, more recently, President Barack Obama’s inauguration…are they, in fact, your memories, or snippets of TV news, specials and documentaries that you’ve stored as memories?

Innovation is “Business-as-Usual” at TV Stations

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations. Sure, stations remain committed to providing their communities with the staple of programming that viewers from Albany to Zanesville rely on – a robust line up of News, Sports, Drama, Comedy, Court, Reality, Animation and Talk. Viewers,

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Mobilizing On-The-Go Moms

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it is estimated that moms will spend approximately $2.1 trillion in 2011 – up 24% since 1999. Add their “purchase influence” to that and it is easy

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See Spot Drive…Auto Sales

On 11/2/11, Spots n Dots reported “Sales Up 1.9%; Industry Up 8%” in their lead story on Automotive car sales in October. It was a modest, but positive, indicator for the Auto category. But… there is more to this story. During the course of 2011, varying economic conditions and natural disasters had a huge impact

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