Home » Articles posted by Abby Auerbach

Where Does the Internet Go When It Wants…More?

What happens when the World Wide Web is not enough? Well, according to a report in the Wall Street Journal, it moves up to television. In the article (“Web Companies Embrace TV Ads”), TripAdvisor’s Vice President of Brand Strategy, Anne Bologna, was quoted as saying that TV is the best vehicle for engaging an audience

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It’s Time to Stop Shifting the Discussion about Local Time Shifting

In a piece that ran in The New York Times in early November, Bill Carter focused the Gray Lady’s intense media spotlight upon the convoluted time-shifting financial situation that’s plaguing the television networks, advertisers and programmers. The article brought up a variety of very strong points about the shifting nature of the nation’s consumer TV

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Local Television Makes a Small Thanks-giving, Epic

Television does epic well. There’s no better medium for telling a big story or showing a big event. It’s got massive scale, made for Super Bowls, Academy Awards, and Presidential Inaugurations. Yet it’s those smallest stories that grab our heartstrings the tightest. The ones like those found on local broadcast television stations like WTVD in

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Drunk Driving Hits a Broadcast Roadblock

Is there a better use of Television than saving lives? 2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.

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Television’s Hierarchy of Needs

As an industry, we frequently talk about the complexity of today’s television ecosystem.  Nearly every aspect of television is complicated.  Multiple screens and thousands of content options have complicated the “what” and the “where”.  Behavioral targeting has complicated the “who” of viewing. Television has displaced time itself with time shifting and on-demand – and even

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Local Broadcast Television is in the Pink

October is Breast Cancer Awareness Month. Actually, who among us isn’t aware that it’s Breast Cancer Awareness Month? Pink is everywhere. If you watch football on Sundays, you’ll see that the NFL has done their marketing best with an all-out pink blitz, with everything from penalty flags, players’ gloves, down-and-distance CGI graphics, stadium signage, sideline

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Tweet the Emmys

There was an unusual eddy of TV and Social Media synergy swirling at this year’s Emmy Awards.   During a segment spotlighting the Beatles’ appearance on the Ed Sullivan Show 50 years ago, former American Idol winner Carrie Underwood stepped out on stage to sing the Beatles’ “Yesterday” and became the most socially-buzzed about topic of

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TV, Not History

“Two emotionally charged events, forever linked in our memories.  Fifty years later, they underscore the immediacy of TV, and its tremendous impact on our society.  The boxes are thinner, the screens are flatter, and more portable, but television’s power to engage, inform, and unite continues to have a profound purpose as we remember the past,

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Taking Multicultural Beyond Ethnicity

Defining a culture means more than just looking at a native language or country of origin. Today, we live in a society that has many self-selected cultures that aren’t strictly defined by age, sex or ethnicity. For example, it might be hard to find a more tight-knit group than Working Moms. We form Mommy Networks,

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Teens. Watch. TV.

Stories abound that young people are abandoning TV in droves. If you didn’t know any better, you’d think that today’s preteens are as familiar with television as they are with 8-Tracks, AM radio, and Betamax. But that’s not entirely true. Yes, viewing is becoming more shifted, especially among younger audiences. But it’s not a death

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