Home » Articles posted by Steve Lanzano

Television – The Most Alive Medium for Shifting Times

In late November, Business Insider carried an article titled “TV is Dying, And Here are the Stats That Prove It”. Another recent one was called “The Coming Death of Television”. They pop up every so often, each writing TV’s obituary. And they’re all wrong. Dead wrong. Here are the facts to prove it: people still

Read more

Nielsen’s Open-Ear Policy Isn’t Telling the Whole Picture

In Nielsen’s recently released “Cross Platform Report” for 3Q 2013, two things should jump out at you instantly: Nielsen wants to take a closer look at radio listening now that they’ve finalized their acquisition of Arbitron, as most of the text of the report spotlights radio; Despite their fresh focus upon radio, the data still

Read more

Together Local TV and Auto Sales are a Well-Oiled Machine

The relationship between Americans and their cars is not only deep-seated, it’s also particularly local.  The dealerships aren’t national.  They are local businesses selling national products who are very well attuned to needs of their own local market. Customers proudly drive their new cars off the lots of their local dealerships and into their family’s

Read more

The Shiny New Object

Everybody is always talking about the “shiny new object”.  The press loves it.  Advertisers fight over it.  Consumers want to be the first to have it.  But in many cases after the honeymoon ends.  Well, they’re always looking for the next one. But, let me tell you about what I have found to be the

Read more

People Are Watching More TV – Media, Consider Yourselves Alerted

Nielsen’s Cross Platform Report is something of a rarity these days. It’s a pretty ritualistic, standardized quarterly media update that people actually read. But these are frantically busy media people – they have little time to sort through all the numbers. So they are the ones most likely to miss the details that show just

Read more

Broadcast – Alive, Well and Flourishing

by Steve Lanzano President and CEO, TVB Surprised? You shouldn’t be. Perhaps this is due to the annual onslaught of “Is Broadcast Dead?”-type headlines that surface around this time of the year. Assassinated by cable, done in by digital, suffocated by streaming, broadcast has finally cashed in this year. Again. Well, let’s take a quick

Read more

Live Plus Same Day: TVB’s Unshifting Position

by Steve Lanzano President and CEO, TVB Let’s say this commentary was posted yesterday, is it still of value to you today? What if you save it to read two or three days from now? Should your page view be counted? Of course your page view should be counted. In fact, it could be argued

Read more

Doubt The Power Of TV At Your Own Risk

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in

Read more