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People Talking Politics: A Closer Look at the Media We Reference in Political Conversation

Recently, the Supreme Court lifted the aggregate limits on campaign contributions from private individuals, protecting Americans’ right to Free Speech and the ability to financially bolster a political point-of-view. Whether or not you philosophically agree with the Court’s decision, Free Speech is one of our most precious American rights, and we’ve come a long way

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Nielsen’s Cross-Platform Reporting: Now with Accurate Digital Consumption

The average American today has more ways to watch video – whenever, however and wherever they choose. Yet, the resounding trend is this: Americans are spending more time watching video content on traditional TVs than ever before. TV usage among all persons 2+ has increased from 154 hours 8 minutes per month in 4th Quarter

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Global Champions, Homegrown Heroes — US Olympic Athletes Spur Local Television Viewing

Strength.  Courage.  Hard Work.  These essential ingredients of Olympic glory mirror our own American character and inspire us to watch and revere the young talent that represents our nation.  The Olympics have always been a major viewing event, attracting best-in-class marketers to support Team USA.  But although this may be a moment for our national

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Tuning in Happiness: Why Broadcast Still Wins With Viewers

One month into the launch of the new fall season, some new network brands have begun entering the viewer mix.  Or have they?  While the industry pundits debate the relative merits of each new broadcast show on the schedule, several cable premieres have not-so-quietly entered the scene. The most notable is AMC’s The Walking Dead,

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The Mourning Show: TV’s Social Connection

When Glee star Cory Monteith passed earlier this summer, news of his passing immediately started trending everywhere. There were over 10 million Google searches. There were tribute GIFs set up on Tumblr. There was a rush of celebrity tweets in addition to the countless Gleek tweets and tribute pages. Young celebrity death has always managed

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Global Champions, Homegrown Heroes

US Olympic Athletes Spur Local Television Viewing Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echoes the tenets of our national character, Americans flock naturally to the media

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