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Tuning in Happiness: Why Broadcast Still Wins With Viewers

One month into the launch of the new fall season, some new network brands have begun entering the viewer mix.  Or have they?  While the industry pundits debate the relative merits of each new broadcast show on the schedule, several cable premieres have not-so-quietly entered the scene. The most notable is AMC’s The Walking Dead,

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Television’s Hierarchy of Needs

As an industry, we frequently talk about the complexity of today’s television ecosystem.  Nearly every aspect of television is complicated.  Multiple screens and thousands of content options have complicated the “what” and the “where”.  Behavioral targeting has complicated the “who” of viewing. Television has displaced time itself with time shifting and on-demand – and even

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Local Broadcast Television is in the Pink

October is Breast Cancer Awareness Month. Actually, who among us isn’t aware that it’s Breast Cancer Awareness Month? Pink is everywhere. If you watch football on Sundays, you’ll see that the NFL has done their marketing best with an all-out pink blitz, with everything from penalty flags, players’ gloves, down-and-distance CGI graphics, stadium signage, sideline

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Tweet the Emmys

There was an unusual eddy of TV and Social Media synergy swirling at this year’s Emmy Awards.   During a segment spotlighting the Beatles’ appearance on the Ed Sullivan Show 50 years ago, former American Idol winner Carrie Underwood stepped out on stage to sing the Beatles’ “Yesterday” and became the most socially-buzzed about topic of

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TV, Not History

“Two emotionally charged events, forever linked in our memories.  Fifty years later, they underscore the immediacy of TV, and its tremendous impact on our society.  The boxes are thinner, the screens are flatter, and more portable, but television’s power to engage, inform, and unite continues to have a profound purpose as we remember the past,

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The Shiny New Object

Everybody is always talking about the “shiny new object”.  The press loves it.  Advertisers fight over it.  Consumers want to be the first to have it.  But in many cases after the honeymoon ends.  Well, they’re always looking for the next one. But, let me tell you about what I have found to be the

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People Are Watching More TV – Media, Consider Yourselves Alerted

Nielsen’s Cross Platform Report is something of a rarity these days. It’s a pretty ritualistic, standardized quarterly media update that people actually read. But these are frantically busy media people – they have little time to sort through all the numbers. So they are the ones most likely to miss the details that show just

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Taking Multicultural Beyond Ethnicity

Defining a culture means more than just looking at a native language or country of origin. Today, we live in a society that has many self-selected cultures that aren’t strictly defined by age, sex or ethnicity. For example, it might be hard to find a more tight-knit group than Working Moms. We form Mommy Networks,

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Teens. Watch. TV.

Stories abound that young people are abandoning TV in droves. If you didn’t know any better, you’d think that today’s preteens are as familiar with television as they are with 8-Tracks, AM radio, and Betamax. But that’s not entirely true. Yes, viewing is becoming more shifted, especially among younger audiences. But it’s not a death

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The Mourning Show: TV’s Social Connection

When Glee star Cory Monteith passed earlier this summer, news of his passing immediately started trending everywhere. There were over 10 million Google searches. There were tribute GIFs set up on Tumblr. There was a rush of celebrity tweets in addition to the countless Gleek tweets and tribute pages. Young celebrity death has always managed

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