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2012: The Year TV Finally Stopped the Presses

We were all quiet witnesses to a milestone in 2012 that many never expected to actually happen – yet when it did no one seemed to notice. According to Kantar Media, TV has pushed Newspaper aside as the dominant medium for local advertising spending.  Television now wins the head-to-head battle in 48 of the 62

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The End of Daytime Drama (But It’s Probably Not What You Think)

Ah, as the world turns. It’s time to come clean on Soaps. And the news is…good. Soaps are back. Well, perhaps it’s more accurate to say that Soaps are steady. And that’s something that couldn’t be said just a couple of years ago. In 2010, none other than Tim Brooks, the industry’s historian of all

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Tweeting the Shark?

There was a full-blown feeding frenzy recently on Twitter. Chances are pretty good you saw the Tweets (or stories about them), but not the TV movie that inspired them. As a television event, SyFy’s “Sharknado” was great social media. And a great example of what the Twitter Effect can have on programmers and the television

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Let’s Get Local, Local…

Navigating local platforms – particularly hyper-local – can be daunting to a marketer with no natural roots in a community. Fortunately we’re long past the days of having to rely upon newspapers, Yellow Pages, and direct mail to deliver extremely local targeting. Today, local television broadcasters are much more than a single voice speaking to

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Singing a Local Song

Recently, a wise musical observationist said that one of the greatest gifts of music is that when different people hear the same song, they equate it to their own individual lives. Music is many things – it’s personal, it’s emotional, it’s visceral, it’s global. But it’s also very local.You might not hear a great deal

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The Red, White, and Blue of Our American Heroes Never Fades

America loves its war heroes. Almost every week you’ll find a heartwarming feature on a local news report of a soldier coming home to surprise their family – usually in some “throwing out the first pitch” type of hidden ruse. It’s an honor that’s at once both public and family-focused, and each one is well-deserved.

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3D’s Cautionary Tale

The recent announcement by ESPN that they were shuttering their ESPN 3D channel should come as a surprise, but it really doesn’t. The 75 million homes that had the network available in their homes hardly knew what happened — or that anything happened at all. So why did this promising new home technology falter? Basically,

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Feeding the Binge Viewer

Binge viewing is not a sudden craze introduced by Netflix downloads. It’s been the delight of viewing consumers for decades to customize their libraries of video entertainment (with the use of DVR and VHS) to “binge” on their favorite TV programs – remember 24? Lost? Heroes? But lately there’s been an implication that viewing has

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The 2012/2013 Television Season: The More Things Change…

When you look at the results of the past broadcast season, you might just find something interesting. It looks very much like last year. And the year before that, and the year before that, and before that, and so on. Over 90% of the top 200 A25-54 primetime programs airing during this season were on

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Broadcast – Alive, Well and Flourishing

by Steve Lanzano President and CEO, TVB Surprised? You shouldn’t be. Perhaps this is due to the annual onslaught of “Is Broadcast Dead?”-type headlines that surface around this time of the year. Assassinated by cable, done in by digital, suffocated by streaming, broadcast has finally cashed in this year. Again. Well, let’s take a quick

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