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Broadcast Answers the Bell for Delivering Sports to Men

They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy. In fact, lately it’s been the case that they find it quite a bit better on when it’s on broadcast television than when it airs on cable. During Major

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Funny You Should Ask – But Comedies Haven’t Gone Anywhere

A hot topic about television is the “Rebirth of the Sitcom.” Most point towards ABC’s Modern Family as the harbinger of this latest comedy renaissance on broadcast television. But there are plenty of other sitcoms that are delivering serious viewers – it’s not just NCIS, X-Factor, Dancing with the Stars, and the NFL that bring

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Mobilizing On-The-Go Moms

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it is estimated that moms will spend approximately $2.1 trillion in 2011 – up 24% since 1999. Add their “purchase influence” to that and it is easy

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A Lesson in Marketing Targeting from the Obese and Overweight

TVB presented at the Marketing Disease Prevention and Awareness: Marketing to the Overweight American Conference September 28, 2011, in Washington, DC. The conference was attended by marketers, advertising people, clinicians, academics, government officials and the media. What was striking was the disconnect between the different constituencies. This underscored the importance of knowing who and where

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United DMAs of America

One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we all stand up for the same flag, struggle to hit all the same notes in the same national anthem, recite the same pledge. But in

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See Spot Drive…Auto Sales

On 11/2/11, Spots n Dots reported “Sales Up 1.9%; Industry Up 8%” in their lead story on Automotive car sales in October. It was a modest, but positive, indicator for the Auto category. But… there is more to this story. During the course of 2011, varying economic conditions and natural disasters had a huge impact

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