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The Shining Bastion of Democracy in Action is… Television

This season, NBC’s The Voice has averaged nearly 11 million viewers per episode. Each episode of ABC’s Dancing With The Stars brings in over 12 million viewers. They’re among the highest-rated programs on Primetime TV for the season, a pattern that’s held for over a decade, since the first episode of American Idol took hold of American television and never let

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As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

Advertising Week is overflowing with energy and passion as thought leaders and their followers, from every corner of the ad industry, have filled the venues with their imagination and passion. The sheer number of ‘shiny new things’ and ideas are not only staggering, but simply remarkable…and somewhat overwhelming. Sitting atop the AWE exhibit space, where

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Doubt The Power Of TV At Your Own Risk

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in

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Digital Advertising’s Geography Test

The digital footprint just got a little…smaller. Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to help to measure spending in digital advertising on a local level. To this news, we say “welcome aboard.” Without a measurement of local impact, it’s

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Primetime Across America

Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis on its ear. Instead, how about we take a look at which markets shows are watching, so to speak. So here’s a quick look at

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NBC Affiliates Covered in Record Breaking Olympic Gold

Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off the court as it is on court, we’ve learned who Jessie J is, and we may just have learned that viewers are always going to

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Global Champions, Homegrown Heroes

US Olympic Athletes Spur Local Television Viewing Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echoes the tenets of our national character, Americans flock naturally to the media

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50 Shades of Red, White and Blue

50 Shades of Red, White and Blue The Fourth of July is one of those automatic holidays – there are some hard-wired traditions that Americans cherish, therefore supplying some semblance of uniformity no matter where you are.  We have parades, picnics, fireworks (usually in that order).  There’s live music – in big cities, often you’ll

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My Commercial has a First Name…

Quick – sing with me the most popular commercial jingle right now.  Bet you can’t.  Not an original song for a commercial, anyway. They’ve gone the way of whole milk and landlines – one of those things that seems a bit out of place in today’s world of limited attention spans and even more limited

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Customers “Like” Spot TV Digital Content

Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live where this is not out of the question, so stay with me. By the way, you also have kids.) One of the first orders of business

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