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NADA Presentation Preview

TVB President Steve Lanzano gives a quick video preview of the TVB’s presentation to the NADA, coming in February 2013. NADA_Video_5-10_2012-1

TV Viewers Spend Nearly 20% of Their Lives Watching TV

According to Nielsen’s latest Cross Platform Report, during the 3rd Quarter of 2011 American audiences spent 146 hours and 45 minutes watching traditional television.  If a viewer were to sit down and do that all at once, that would be over six solid days of doing nothing but watching television.  That’s with no sleep, no

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