Home » 2012 (Page 3)

Cutting Down the Local Market Nets

Defining Local Passions Key to Ratings Success   The truth is “my old Kentucky home” should be a gymnasium. Because the people of Kentucky – at least the leading Nielsen representative of Kentucky viewing, Louisville – are about as rabid over college basketball as the people in Pittsburgh are for the NFL. It certainly helps

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Don’t Over-Look Over-the-Air TV

While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB reports that 15% of all US TV homes still get their TV signal from over-the-air, free broadcast stations and their digital subchannels. That represents about 17.2

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What’s Below a Subchannel? In Some Cases, Cable

Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels.  At the time, there was concern that broadcasters would have to struggle to justify their dominion over this additional bandwidth. It turns out to be a needless worry. Not

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“Game Change” – Moore, but Less

HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of the 2008 election.  “Game Change” had a lot of things in its corner to make for a great story – a polarizing central character, political

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The Pastry Economics of Television

Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan Everywhere you look these days you see someone who is trying to make their money work harder for them.  People are willing to cut more corners, take the longer road, settle for silver as long as it doesn’t cost as much

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CAMPAIGNS & ELECTIONS: Local Cable CPMs are High…and Hard to “Work Around”

Tim Kay from NCC took an interesting approach in his article in Campaigns & Elections‘ “The Case for Keeping Cable in Your Media Mix.” He kicked it off by quoting a political consultant who said “cable is too expensive and it doesn’t work.” I’d like to get that consultant’s name; we are always looking for

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Free Airtime Means Agenda-Free Citizenship

If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that one of them will be “freedom”.  We live in a world where that word – and concept – are both in danger of losing significance due

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Connecting with Black History Month

Think about your memories of Martin Luther King Jr.’s inspiring speeches, Jackie Robinson’s record-breaking plays and, more recently, President Barack Obama’s inauguration…are they, in fact, your memories, or snippets of TV news, specials and documentaries that you’ve stored as memories?

Academy Awards Broadcast Delivers Big Hollywood Movies to Local TV Markets

NEW YORK, February 27, 2012 – Sunday night’s Academy Awards broadcast delivered strong ratings in many key moviegoing markets, outdelivering the national average by a wide margin, according to a viewing analysis of preliminary data done by the TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry.

How 39 Million Can Equal 1: Grammy’s Unifying Night

We’re now a week removed from the news of Whitney Houston’s death and the subsequent Grammy Awards broadcast that galvanized the experience. This clearly wasn’t something that would be on anyone’s media plan.  This quirky, macabre timing created an unexpected television event, where raw emotions would be on full display in what became a celebrity

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