Home » 2012 (Page 4)

Oprah Moves to Cable – And Irrelevance

To some, cable represents reinvention. It also implies that you’re just always available. But too often, omnipresence leads to irrelevance. It happened to baseball, as the game used to produce fairly high ratings while it was still in the “Game of the Week” era, before you could pay for packages that would let you see

Read more

TV Viewers Spend Nearly 20% of Their Lives Watching TV

According to Nielsen’s latest Cross Platform Report, during the 3rd Quarter of 2011 American audiences spent 146 hours and 45 minutes watching traditional television.  If a viewer were to sit down and do that all at once, that would be over six solid days of doing nothing but watching television.  That’s with no sleep, no

Read more

Super Bowl XLVI – Six Screens to Glory

I’m a Giants fan. I also work in the media industry. But up until Saturday, it pains me to admit that I was part of the 30% of homes that still don’t have a HDTV. Now it was a moral imperative to experience the game in the best way possible, at least from my own

Read more

POLITICO: Fact vs. Fiction: How Are You Really Going to Reach Voters?

Few political teams question local television’s ability to reach the right audience with the right message. TV is viewed as the most persuasive and effective ad medium — and viewers are spending more time watching TV than ever before. But, with the shifting media landscape, some now downplay the reach and influence of TV advertising.

Read more

Delivering Real Playoff NFL: Numbers For Local

The NFL’s Conference Championship Games broadcasts brought in huge audiences across the country, delivering national viewing numbers that were the highest in decades. But it’s at the local level that the ratings truly hit the stratosphere. Nationally, the NFC Championship game had a staggering 23.5 A25-54 rating (“American Idol” usually averages around a 9.0 A25-54

Read more

Innovation is “Business-as-Usual” at TV Stations

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations. Sure, stations remain committed to providing their communities with the staple of programming that viewers from Albany to Zanesville rely on – a robust line up of News, Sports, Drama, Comedy, Court, Reality, Animation and Talk. Viewers,

Read more

Fit to be Untied: Come Home to Free TV

In last week’s “Wall Street Journal”, Kevin Sintumuang wrote what was in effect a “Dear John” letter to cable TV. It’s a pretty bold statement to make, Kevin – so publicly ending a relationship like that. But it sounds like it’s been over for a while now; you probably felt like you should get through

Read more

Local Broadcast Television – A Designated Sales Driver?

It looks like America’s love affair with cars is heating up again. The news coming out of Detroit is that auto sales for 2011 are set to rise 10% over 2010 (“Kia, Chrysler, VW Set Pace as Dec. Sales Advance 9%”, Automotive News, Jan. 4, 2012, “Vehicle sales for 2011 near 13M units”, Detroit News,

Read more

2012 – A Big Year for Local Television

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year for Local Broadcast Television. Clearly, one of the most dominant stories that will play out all the way through November will be the upcoming elections. Unless

Read more

Broadcast Answers the Bell for Delivering Sports to Men

They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy. In fact, lately it’s been the case that they find it quite a bit better on when it’s on broadcast television than when it airs on cable. During Major

Read more