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Delivering Real Playoff NFL: Numbers For Local

The NFL’s Conference Championship Games broadcasts brought in huge audiences across the country, delivering national viewing numbers that were the highest in decades. But it’s at the local level that the ratings truly hit the stratosphere. Nationally, the NFC Championship game had a staggering 23.5 A25-54 rating (“American Idol” usually averages around a 9.0 A25-54

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Innovation is “Business-as-Usual” at TV Stations

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations. Sure, stations remain committed to providing their communities with the staple of programming that viewers from Albany to Zanesville rely on – a robust line up of News, Sports, Drama, Comedy, Court, Reality, Animation and Talk. Viewers,

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Fit to be Untied: Come Home to Free TV

In last week’s “Wall Street Journal”, Kevin Sintumuang wrote what was in effect a “Dear John” letter to cable TV. It’s a pretty bold statement to make, Kevin – so publicly ending a relationship like that. But it sounds like it’s been over for a while now; you probably felt like you should get through

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Local Broadcast Television – A Designated Sales Driver?

It looks like America’s love affair with cars is heating up again. The news coming out of Detroit is that auto sales for 2011 are set to rise 10% over 2010 (“Kia, Chrysler, VW Set Pace as Dec. Sales Advance 9%”, Automotive News, Jan. 4, 2012, “Vehicle sales for 2011 near 13M units”, Detroit News,

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2012 – A Big Year for Local Television

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year for Local Broadcast Television. Clearly, one of the most dominant stories that will play out all the way through November will be the upcoming elections. Unless

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Broadcast Answers the Bell for Delivering Sports to Men

They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy. In fact, lately it’s been the case that they find it quite a bit better on when it’s on broadcast television than when it airs on cable. During Major

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Funny You Should Ask – But Comedies Haven’t Gone Anywhere

A hot topic about television is the “Rebirth of the Sitcom.” Most point towards ABC’s Modern Family as the harbinger of this latest comedy renaissance on broadcast television. But there are plenty of other sitcoms that are delivering serious viewers – it’s not just NCIS, X-Factor, Dancing with the Stars, and the NFL that bring

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Mobilizing On-The-Go Moms

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it is estimated that moms will spend approximately $2.1 trillion in 2011 – up 24% since 1999. Add their “purchase influence” to that and it is easy

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A Lesson in Marketing Targeting from the Obese and Overweight

TVB presented at the Marketing Disease Prevention and Awareness: Marketing to the Overweight American Conference September 28, 2011, in Washington, DC. The conference was attended by marketers, advertising people, clinicians, academics, government officials and the media. What was striking was the disconnect between the different constituencies. This underscored the importance of knowing who and where

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United DMAs of America

One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we all stand up for the same flag, struggle to hit all the same notes in the same national anthem, recite the same pledge. But in

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