Home » 2012 » March

What’s Below a Subchannel? In Some Cases, Cable

Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels.  At the time, there was concern that broadcasters would have to struggle to justify their dominion over this additional bandwidth. It turns out to be a needless worry. Not

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“Game Change” – Moore, but Less

HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of the 2008 election.  “Game Change” had a lot of things in its corner to make for a great story – a polarizing central character, political

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The Pastry Economics of Television

Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan Everywhere you look these days you see someone who is trying to make their money work harder for them.  People are willing to cut more corners, take the longer road, settle for silver as long as it doesn’t cost as much

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CAMPAIGNS & ELECTIONS: Local Cable CPMs are High…and Hard to “Work Around”

Tim Kay from NCC took an interesting approach in his article in Campaigns & Elections‘ “The Case for Keeping Cable in Your Media Mix.” He kicked it off by quoting a political consultant who said “cable is too expensive and it doesn’t work.” I’d like to get that consultant’s name; we are always looking for

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Free Airtime Means Agenda-Free Citizenship

If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that one of them will be “freedom”.  We live in a world where that word – and concept – are both in danger of losing significance due

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