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TV’s Digital Subchannels: Narrowcasting to Subcommunities

Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers.  What went unsaid at that point was the sociological value that these subchannels provide to the communities that they serve.  Oftentimes, the broadcasters are showing patience instead of profit in support of networks that are providing selective

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Hey, Ad Men! Mad Men is Bad, Man!

Mad Men is not great television. Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle…and LA! Let’s be clear about something — this is not a value judgment over the dramatic quality of the show.   Whether or not you feel that it’s chock-full of nuanced performances and pretty set pieces, a storytelling oeuvre

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Cutting Down the Local Market Nets

Defining Local Passions Key to Ratings Success   The truth is “my old Kentucky home” should be a gymnasium. Because the people of Kentucky – at least the leading Nielsen representative of Kentucky viewing, Louisville – are about as rabid over college basketball as the people in Pittsburgh are for the NFL. It certainly helps

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Don’t Over-Look Over-the-Air TV

While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB reports that 15% of all US TV homes still get their TV signal from over-the-air, free broadcast stations and their digital subchannels. That represents about 17.2

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