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People Are Watching More TV – Media, Consider Yourselves Alerted

Nielsen’s Cross Platform Report is something of a rarity these days. It’s a pretty ritualistic, standardized quarterly media update that people actually read. But these are frantically busy media people – they have little time to sort through all the numbers. So they are the ones most likely to miss the details that show just

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Taking Multicultural Beyond Ethnicity

Defining a culture means more than just looking at a native language or country of origin. Today, we live in a society that has many self-selected cultures that aren’t strictly defined by age, sex or ethnicity. For example, it might be hard to find a more tight-knit group than Working Moms. We form Mommy Networks,

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Teens. Watch. TV.

Stories abound that young people are abandoning TV in droves. If you didn’t know any better, you’d think that today’s preteens are as familiar with television as they are with 8-Tracks, AM radio, and Betamax. But that’s not entirely true. Yes, viewing is becoming more shifted, especially among younger audiences. But it’s not a death

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The Mourning Show: TV’s Social Connection

When Glee star Cory Monteith passed earlier this summer, news of his passing immediately started trending everywhere. There were over 10 million Google searches. There were tribute GIFs set up on Tumblr. There was a rush of celebrity tweets in addition to the countless Gleek tweets and tribute pages. Young celebrity death has always managed

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2012: The Year TV Finally Stopped the Presses

We were all quiet witnesses to a milestone in 2012 that many never expected to actually happen – yet when it did no one seemed to notice. According to Kantar Media, TV has pushed Newspaper aside as the dominant medium for local advertising spending.  Television now wins the head-to-head battle in 48 of the 62

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The End of Daytime Drama (But It’s Probably Not What You Think)

Ah, as the world turns. It’s time to come clean on Soaps. And the news is…good. Soaps are back. Well, perhaps it’s more accurate to say that Soaps are steady. And that’s something that couldn’t be said just a couple of years ago. In 2010, none other than Tim Brooks, the industry’s historian of all

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