Home » 2014 » January

Television – The Most Alive Medium for Shifting Times

In late November, Business Insider carried an article titled “TV is Dying, And Here are the Stats That Prove It”. Another recent one was called “The Coming Death of Television”. They pop up every so often, each writing TV’s obituary. And they’re all wrong. Dead wrong. Here are the facts to prove it: people still

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Nielsen’s Open-Ear Policy Isn’t Telling the Whole Picture

In Nielsen’s recently released “Cross Platform Report” for 3Q 2013, two things should jump out at you instantly: Nielsen wants to take a closer look at radio listening now that they’ve finalized their acquisition of Arbitron, as most of the text of the report spotlights radio; Despite their fresh focus upon radio, the data still

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Where Does the Internet Go When It Wants…More?

What happens when the World Wide Web is not enough? Well, according to a report in the Wall Street Journal, it moves up to television. In the article (“Web Companies Embrace TV Ads”), TripAdvisor’s Vice President of Brand Strategy, Anne Bologna, was quoted as saying that TV is the best vehicle for engaging an audience

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It’s Time to Stop Shifting the Discussion about Local Time Shifting

In a piece that ran in The New York Times in early November, Bill Carter focused the Gray Lady’s intense media spotlight upon the convoluted time-shifting financial situation that’s plaguing the television networks, advertisers and programmers. The article brought up a variety of very strong points about the shifting nature of the nation’s consumer TV

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Local Television Makes a Small Thanks-giving, Epic

Television does epic well. There’s no better medium for telling a big story or showing a big event. It’s got massive scale, made for Super Bowls, Academy Awards, and Presidential Inaugurations. Yet it’s those smallest stories that grab our heartstrings the tightest. The ones like those found on local broadcast television stations like WTVD in

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Together Local TV and Auto Sales are a Well-Oiled Machine

The relationship between Americans and their cars is not only deep-seated, it’s also particularly local.  The dealerships aren’t national.  They are local businesses selling national products who are very well attuned to needs of their own local market. Customers proudly drive their new cars off the lots of their local dealerships and into their family’s

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Drunk Driving Hits a Broadcast Roadblock

Is there a better use of Television than saving lives? 2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.

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Tuning in Happiness: Why Broadcast Still Wins With Viewers

One month into the launch of the new fall season, some new network brands have begun entering the viewer mix.  Or have they?  While the industry pundits debate the relative merits of each new broadcast show on the schedule, several cable premieres have not-so-quietly entered the scene. The most notable is AMC’s The Walking Dead,

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Television’s Hierarchy of Needs

As an industry, we frequently talk about the complexity of today’s television ecosystem.  Nearly every aspect of television is complicated.  Multiple screens and thousands of content options have complicated the “what” and the “where”.  Behavioral targeting has complicated the “who” of viewing. Television has displaced time itself with time shifting and on-demand – and even

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Local Broadcast Television is in the Pink

October is Breast Cancer Awareness Month. Actually, who among us isn’t aware that it’s Breast Cancer Awareness Month? Pink is everywhere. If you watch football on Sundays, you’ll see that the NFL has done their marketing best with an all-out pink blitz, with everything from penalty flags, players’ gloves, down-and-distance CGI graphics, stadium signage, sideline

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