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Statement of TVB President and CEO Steve Lanzano on TV Station Digital Coverage of Hurricane and Nor’easter

NEW YORK — The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB: “Following the devastating Hurricane event of last week, the New York TV DMA was hit with a significant Nor’easter causing a second bout of power

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“Watching cable news because you want to become better informed is like going to Olive Garden because you want to live in Italy.” – Andy Borowitz,  The New Yorker  

The Shining Bastion of Democracy in Action is… Television

This season, NBC’s The Voice has averaged nearly 11 million viewers per episode. Each episode of ABC’s Dancing With The Stars brings in over 12 million viewers. They’re among the highest-rated programs on Primetime TV for the season, a pattern that’s held for over a decade, since the first episode of American Idol took hold of American television and never let

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As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

Advertising Week is overflowing with energy and passion as thought leaders and their followers, from every corner of the ad industry, have filled the venues with their imagination and passion. The sheer number of ‘shiny new things’ and ideas are not only staggering, but simply remarkable…and somewhat overwhelming. Sitting atop the AWE exhibit space, where

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NADA Presentation Preview

TVB President Steve Lanzano gives a quick video preview of the TVB’s presentation to the NADA, coming in February 2013. NADA_Video_5-10_2012-1

Doubt The Power Of TV At Your Own Risk

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in

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Digital Advertising’s Geography Test

The digital footprint just got a little…smaller. Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to help to measure spending in digital advertising on a local level. To this news, we say “welcome aboard.” Without a measurement of local impact, it’s

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Primetime Across America

Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis on its ear. Instead, how about we take a look at which markets shows are watching, so to speak. So here’s a quick look at

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NBC Affiliates Covered in Record Breaking Olympic Gold

Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off the court as it is on court, we’ve learned who Jessie J is, and we may just have learned that viewers are always going to

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Global Champions, Homegrown Heroes

US Olympic Athletes Spur Local Television Viewing Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echoes the tenets of our national character, Americans flock naturally to the media

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