Doubt The Power Of TV At Your Own Risk
|September 28, 2012||Posted by Steve Lanzano under Commentary|
A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in Campaigns & Elections.