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Doubt The Power Of TV At Your Own Risk

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in Campaigns & Elections.

Campaigns & Elections: “Doubt the Power of TV at Your Own Risk”

 

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