NEW YORK — The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB:
“Following the devastating Hurricane event of last week, the New York TV DMA was hit with a significant Nor’easter causing a second bout of power outages and school closings. Weathering the storm again, local broadcast television stations provided essential storm-tracking, commuting, fuel supply and power-restoration alerts which viewers relied upon in record numbers. Stations report overwhelming traffic to their websites and mobile platforms, as for example WABC experienced a 2000% increase versus normal usage levels. Local TV broadcasters remain steadfast and committed to being a lifeline of essential information to their communities in times of need. Viewers know their stations won’t let them down.”
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.