Home » Posts tagged "Cable" (Page 2)

CAMPAIGNS & ELECTIONS: Local Cable CPMs are High…and Hard to “Work Around”

Tim Kay from NCC took an interesting approach in his article in Campaigns & Elections‘ “The Case for Keeping Cable in Your Media Mix.” He kicked it off by quoting a political consultant who said “cable is too expensive and it doesn’t work.” I’d like to get that consultant’s name; we are always looking for

Read more

Oprah Moves to Cable – And Irrelevance

To some, cable represents reinvention. It also implies that you’re just always available. But too often, omnipresence leads to irrelevance. It happened to baseball, as the game used to produce fairly high ratings while it was still in the “Game of the Week” era, before you could pay for packages that would let you see

Read more