Television does epic well. There’s no better medium for telling a big story or showing a big event. It’s got massive scale, made for Super Bowls, Academy Awards, and Presidential Inaugurations. Yet it’s those smallest stories that grab our heartstrings the tightest. The ones like those found on local broadcast television stations like WTVD in
October is Breast Cancer Awareness Month. Actually, who among us isn’t aware that it’s Breast Cancer Awareness Month? Pink is everywhere. If you watch football on Sundays, you’ll see that the NFL has done their marketing best with an all-out pink blitz, with everything from penalty flags, players’ gloves, down-and-distance CGI graphics, stadium signage, sideline
America loves its war heroes. Almost every week you’ll find a heartwarming feature on a local news report of a soldier coming home to surprise their family – usually in some “throwing out the first pitch” type of hidden ruse. It’s an honor that’s at once both public and family-focused, and each one is well-deserved.
By Bill Fine President and General Manager, WCVB-TV Boston & Chairman, TVB The Boston Marathon is a major annual event, a spectacle all Bostonians know will always receive widespread local television coverage — typically uplifting stories of athletic endurance. We live for and love the third Monday in April. It is our own special holiday