Home » Posts tagged "Cross-Platform Report"

Nielsen’s Open-Ear Policy Isn’t Telling the Whole Picture

In Nielsen’s recently released “Cross Platform Report” for 3Q 2013, two things should jump out at you instantly: Nielsen wants to take a closer look at radio listening now that they’ve finalized their acquisition of Arbitron, as most of the text of the report spotlights radio; Despite their fresh focus upon radio, the data still

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The Shiny New Object

Everybody is always talking about the “shiny new object”.  The press loves it.  Advertisers fight over it.  Consumers want to be the first to have it.  But in many cases after the honeymoon ends.  Well, they’re always looking for the next one. But, let me tell you about what I have found to be the

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People Are Watching More TV – Media, Consider Yourselves Alerted

Nielsen’s Cross Platform Report is something of a rarity these days. It’s a pretty ritualistic, standardized quarterly media update that people actually read. But these are frantically busy media people – they have little time to sort through all the numbers. So they are the ones most likely to miss the details that show just

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YouTube – Or Is That CableTelevision.com?

So this seems very interesting. YouTube, the website synonymous with any online video, is looking to evolve. They know the facts – according to the latest numbers from Nielsen’s Cross-Platform Report, people only watch 52 minutes of online video per week versus 32 hours of television. If you’re the biggest player in a limited market,

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United DMAs of America

One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we all stand up for the same flag, struggle to hit all the same notes in the same national anthem, recite the same pledge. But in

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