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The End of Daytime Drama (But It’s Probably Not What You Think)

Ah, as the world turns. It’s time to come clean on Soaps. And the news is…good. Soaps are back. Well, perhaps it’s more accurate to say that Soaps are steady. And that’s something that couldn’t be said just a couple of years ago. In 2010, none other than Tim Brooks, the industry’s historian of all

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Broadcast – Alive, Well and Flourishing

by Steve Lanzano President and CEO, TVB Surprised? You shouldn’t be. Perhaps this is due to the annual onslaught of “Is Broadcast Dead?”-type headlines that surface around this time of the year. Assassinated by cable, done in by digital, suffocated by streaming, broadcast has finally cashed in this year. Again. Well, let’s take a quick

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Messing with the (Day)Time/Space Continuum

Quick—name the show that delivered these W25-54 local market ratings during the November sweeps: 9.6, 9.2, 7.1, 6.9, 6.4. Big Bang Theory? NCIS? Walking Dead? No, no, and very no. The Young and the Restless. In Dayton, Baton Rouge, Jackson (MS), Greenville-N. Bern, and Myrtle Beach-Florence, respectively. That’s right – the soap isn’t as all

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