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Television – The Most Alive Medium for Shifting Times

In late November, Business Insider carried an article titled “TV is Dying, And Here are the Stats That Prove It”. Another recent one was called “The Coming Death of Television”. They pop up every so often, each writing TV’s obituary. And they’re all wrong. Dead wrong. Here are the facts to prove it: people still

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The Shiny New Object

Everybody is always talking about the “shiny new object”.  The press loves it.  Advertisers fight over it.  Consumers want to be the first to have it.  But in many cases after the honeymoon ends.  Well, they’re always looking for the next one. But, let me tell you about what I have found to be the

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People Are Watching More TV – Media, Consider Yourselves Alerted

Nielsen’s Cross Platform Report is something of a rarity these days. It’s a pretty ritualistic, standardized quarterly media update that people actually read. But these are frantically busy media people – they have little time to sort through all the numbers. So they are the ones most likely to miss the details that show just

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Hold Your App-pause – Twitter “Friends” the DVR

There comes a time in every great society to take a moment, take a breath, and wait for those who have fallen behind to get a chance to catch up. This generally allows for great societal changes to take root and become mainstream, for technological innovations to gain critical mass, and now, to avoid social

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Marking TV’s “Cuban” Influence

Talk is cheap. Television networks are not. Mark Cuban, billionaire, is one of the rare few that can afford both. And he’s proven his affinity for each by recently speaking at NATPE, about many topics, among them his AXS TV network and his belief in the power of television in our society. At first blush,

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Local Broadcast TV a Super Signal in the Super Storm

During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well.  As

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Statement of TVB President and CEO Steve Lanzano on TV Station Digital Coverage of Hurricane and Nor’easter

NEW YORK — The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB: “Following the devastating Hurricane event of last week, the New York TV DMA was hit with a significant Nor’easter causing a second bout of power

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Doubt The Power Of TV At Your Own Risk

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in

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Digital Advertising’s Geography Test

The digital footprint just got a little…smaller. Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to help to measure spending in digital advertising on a local level. To this news, we say “welcome aboard.” Without a measurement of local impact, it’s

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Customers “Like” Spot TV Digital Content

Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live where this is not out of the question, so stay with me. By the way, you also have kids.) One of the first orders of business

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