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TV’s Digital Subchannels: Narrowcasting to Subcommunities

Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers.  What went unsaid at that point was the sociological value that these subchannels provide to the communities that they serve.  Oftentimes, the broadcasters are showing patience instead of profit in support of networks that are providing selective

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What’s Below a Subchannel? In Some Cases, Cable

Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels.  At the time, there was concern that broadcasters would have to struggle to justify their dominion over this additional bandwidth. It turns out to be a needless worry. Not

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