Home » Posts tagged "Digitnets"

TV’s Digital Subchannels: Narrowcasting to Subcommunities

Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers.  What went unsaid at that point was the sociological value that these subchannels provide to the communities that they serve.  Oftentimes, the broadcasters are showing patience instead of profit in support of networks that are providing selective

Read more