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Television Cameras Don’t Shut Off Once Elections Are Over

“The highest calling of broadcasting is to keep the keystone of freedom securely in place – the freedom of speech and of the press. Abraham Lincoln once said, ‘Let the people know the facts and the country will be safe.’ Whether it is about a local election, providing critical information during a storm, or uncovering

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Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

At the end of the day – Election Day, that is – numbers matter. They matter very much. There are three numbers that matter for two men in particular, and thus for their beloved country. They are: 65,899,557, 51.1%, and 332. Total votes, percentage of the popular votes, and the Electoral College delegates. Those were

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Campaign Finance Inform: Giving Voters What They Don’t Pay For

Now that Election 2012 has been handed off to the history books, it’s a good time to take stock of what broadcasters did to serve the American voting demographic. There will be a lot said about the tidal wave of political ads that aired during this election cycle, yet that is only the paid side

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The Shining Bastion of Democracy in Action is… Television

This season, NBC’s The Voice has averaged nearly 11 million viewers per episode. Each episode of ABC’s Dancing With The Stars brings in over 12 million viewers. They’re among the highest-rated programs on Primetime TV for the season, a pattern that’s held for over a decade, since the first episode of American Idol took hold of American television and never let

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Doubt The Power Of TV At Your Own Risk

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in

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“Game Change” – Moore, but Less

HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of the 2008 election.  “Game Change” had a lot of things in its corner to make for a great story – a polarizing central character, political

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CAMPAIGNS & ELECTIONS: Local Cable CPMs are High…and Hard to “Work Around”

Tim Kay from NCC took an interesting approach in his article in Campaigns & Elections‘ “The Case for Keeping Cable in Your Media Mix.” He kicked it off by quoting a political consultant who said “cable is too expensive and it doesn’t work.” I’d like to get that consultant’s name; we are always looking for

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Free Airtime Means Agenda-Free Citizenship

If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that one of them will be “freedom”.  We live in a world where that word – and concept – are both in danger of losing significance due

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2012 – A Big Year for Local Television

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year for Local Broadcast Television. Clearly, one of the most dominant stories that will play out all the way through November will be the upcoming elections. Unless

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