Home » Posts tagged "Hyperlocal"

Let’s Get Local, Local…

Navigating local platforms – particularly hyper-local – can be daunting to a marketer with no natural roots in a community. Fortunately we’re long past the days of having to rely upon newspapers, Yellow Pages, and direct mail to deliver extremely local targeting. Today, local television broadcasters are much more than a single voice speaking to

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Innovation is “Business-as-Usual” at TV Stations

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations. Sure, stations remain committed to providing their communities with the staple of programming that viewers from Albany to Zanesville rely on – a robust line up of News, Sports, Drama, Comedy, Court, Reality, Animation and Talk. Viewers,

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