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The Shiny New Object

Everybody is always talking about the “shiny new object”.  The press loves it.  Advertisers fight over it.  Consumers want to be the first to have it.  But in many cases after the honeymoon ends.  Well, they’re always looking for the next one. But, let me tell you about what I have found to be the

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Singing a Local Song

Recently, a wise musical observationist said that one of the greatest gifts of music is that when different people hear the same song, they equate it to their own individual lives. Music is many things – it’s personal, it’s emotional, it’s visceral, it’s global. But it’s also very local.You might not hear a great deal

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The Red, White, and Blue of Our American Heroes Never Fades

America loves its war heroes. Almost every week you’ll find a heartwarming feature on a local news report of a soldier coming home to surprise their family – usually in some “throwing out the first pitch” type of hidden ruse. It’s an honor that’s at once both public and family-focused, and each one is well-deserved.

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Can You Put a Price On Trust?

From a consumer standpoint, there may be no more important measure than trust. If a brand has earned consumer confidence, those consumers are more likely to support that brand. So why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available

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When Crisis Strikes Home, Viewers Turn To Hometown TV Stations

By Bill Fine President and General Manager, WCVB-TV Boston & Chairman, TVB The Boston Marathon is a major annual event, a spectacle all Bostonians know will always receive widespread local television coverage — typically uplifting stories of athletic endurance. We live for and love the third Monday in April. It is our own special holiday

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Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

At the end of the day – Election Day, that is – numbers matter. They matter very much. There are three numbers that matter for two men in particular, and thus for their beloved country. They are: 65,899,557, 51.1%, and 332. Total votes, percentage of the popular votes, and the Electoral College delegates. Those were

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Statement of TVB President and CEO Steve Lanzano on TV Station Digital Coverage of Hurricane and Nor’easter

NEW YORK — The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB: “Following the devastating Hurricane event of last week, the New York TV DMA was hit with a significant Nor’easter causing a second bout of power

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As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

Advertising Week is overflowing with energy and passion as thought leaders and their followers, from every corner of the ad industry, have filled the venues with their imagination and passion. The sheer number of ‘shiny new things’ and ideas are not only staggering, but simply remarkable…and somewhat overwhelming. Sitting atop the AWE exhibit space, where

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Digital Advertising’s Geography Test

The digital footprint just got a little…smaller. Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to help to measure spending in digital advertising on a local level. To this news, we say “welcome aboard.” Without a measurement of local impact, it’s

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Global Champions, Homegrown Heroes

US Olympic Athletes Spur Local Television Viewing Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echoes the tenets of our national character, Americans flock naturally to the media

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