Home » Posts tagged "Local" (Page 2)

50 Shades of Red, White and Blue

50 Shades of Red, White and Blue The Fourth of July is one of those automatic holidays – there are some hard-wired traditions that Americans cherish, therefore supplying some semblance of uniformity no matter where you are.  We have parades, picnics, fireworks (usually in that order).  There’s live music – in big cities, often you’ll

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Shattering Scatter

There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the buyers walk away, only to come back to the same sellers later in the year— and usually will be paying more? When you think about it,

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Hey, Ad Men! Mad Men is Bad, Man!

Mad Men is not great television. Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle…and LA! Let’s be clear about something — this is not a value judgment over the dramatic quality of the show.   Whether or not you feel that it’s chock-full of nuanced performances and pretty set pieces, a storytelling oeuvre

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Cutting Down the Local Market Nets

Defining Local Passions Key to Ratings Success   The truth is “my old Kentucky home” should be a gymnasium. Because the people of Kentucky – at least the leading Nielsen representative of Kentucky viewing, Louisville – are about as rabid over college basketball as the people in Pittsburgh are for the NFL. It certainly helps

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2012 – A Big Year for Local Television

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year for Local Broadcast Television. Clearly, one of the most dominant stories that will play out all the way through November will be the upcoming elections. Unless

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