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The Shiny New Object

Everybody is always talking about the “shiny new object”.  The press loves it.  Advertisers fight over it.  Consumers want to be the first to have it.  But in many cases after the honeymoon ends.  Well, they’re always looking for the next one. But, let me tell you about what I have found to be the

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People Are Watching More TV – Media, Consider Yourselves Alerted

Nielsen’s Cross Platform Report is something of a rarity these days. It’s a pretty ritualistic, standardized quarterly media update that people actually read. But these are frantically busy media people – they have little time to sort through all the numbers. So they are the ones most likely to miss the details that show just

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Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

At the end of the day – Election Day, that is – numbers matter. They matter very much. There are three numbers that matter for two men in particular, and thus for their beloved country. They are: 65,899,557, 51.1%, and 332. Total votes, percentage of the popular votes, and the Electoral College delegates. Those were

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Local Broadcast TV a Super Signal in the Super Storm

During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well.  As

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As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

Advertising Week is overflowing with energy and passion as thought leaders and their followers, from every corner of the ad industry, have filled the venues with their imagination and passion. The sheer number of ‘shiny new things’ and ideas are not only staggering, but simply remarkable…and somewhat overwhelming. Sitting atop the AWE exhibit space, where

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Innovation is “Business-as-Usual” at TV Stations

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations. Sure, stations remain committed to providing their communities with the staple of programming that viewers from Albany to Zanesville rely on – a robust line up of News, Sports, Drama, Comedy, Court, Reality, Animation and Talk. Viewers,

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2012 – A Big Year for Local Television

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year for Local Broadcast Television. Clearly, one of the most dominant stories that will play out all the way through November will be the upcoming elections. Unless

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Mobilizing On-The-Go Moms

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it is estimated that moms will spend approximately $2.1 trillion in 2011 – up 24% since 1999. Add their “purchase influence” to that and it is easy

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United DMAs of America

One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we all stand up for the same flag, struggle to hit all the same notes in the same national anthem, recite the same pledge. But in

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