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TV, Not History

“Two emotionally charged events, forever linked in our memories.  Fifty years later, they underscore the immediacy of TV, and its tremendous impact on our society.  The boxes are thinner, the screens are flatter, and more portable, but television’s power to engage, inform, and unite continues to have a profound purpose as we remember the past,

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Broadcast – Alive, Well and Flourishing

by Steve Lanzano President and CEO, TVB Surprised? You shouldn’t be. Perhaps this is due to the annual onslaught of “Is Broadcast Dead?”-type headlines that surface around this time of the year. Assassinated by cable, done in by digital, suffocated by streaming, broadcast has finally cashed in this year. Again. Well, let’s take a quick

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Can You Put a Price On Trust?

From a consumer standpoint, there may be no more important measure than trust. If a brand has earned consumer confidence, those consumers are more likely to support that brand. So why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available

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When Crisis Strikes Home, Viewers Turn To Hometown TV Stations

By Bill Fine President and General Manager, WCVB-TV Boston & Chairman, TVB The Boston Marathon is a major annual event, a spectacle all Bostonians know will always receive widespread local television coverage — typically uplifting stories of athletic endurance. We live for and love the third Monday in April. It is our own special holiday

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Campaign Finance Inform: Giving Voters What They Don’t Pay For

Now that Election 2012 has been handed off to the history books, it’s a good time to take stock of what broadcasters did to serve the American voting demographic. There will be a lot said about the tidal wave of political ads that aired during this election cycle, yet that is only the paid side

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