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2012: The Year TV Finally Stopped the Presses

We were all quiet witnesses to a milestone in 2012 that many never expected to actually happen – yet when it did no one seemed to notice. According to Kantar Media, TV has pushed Newspaper aside as the dominant medium for local advertising spending.  Television now wins the head-to-head battle in 48 of the 62

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Evaluating an Audience: Measure Twice, Cut Once

It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being canceled.* So why are we about to bring up an inequity in newspaper measurement? Because one of today’s single biggest issues within the television industry has

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