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Mobilizing On-The-Go Moms

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it is estimated that moms will spend approximately $2.1 trillion in 2011 – up 24% since 1999. Add their “purchase influence” to that and it is easy

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