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Television Bureau of Advertising |
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Thursday, March 31, 2005 Jacob Javits Convention Center New York, NY 11th Avenue and 36th St |
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(The agenda is a work in progress, so check back regularly for more details. If this is a return visit, hitting the refresh button on your browser will ensure you're seeing the latest version.)
| MORNING SESSION | |||||||||||||
| 7:30 a.m. - 8:30 a.m. | Registration Opens
Continental Breakfast |
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| 8:30 a.m. - 9:00 a.m. | Opening of conference and welcome by Alan Frank, President & CEO, Post-Newsweek Stations, and Chairman, TVB Board of Directors, and Chris Rohrs, President, TVB | ||||||||||||
| “Project Roadblock” report: Abby Auerbach, Executive Vice President, TVB | |||||||||||||
| Ad Council Silver Bell Award presentation by Susan Gorcowski, Associate Administrator, National Highway Traffic Safety Administration (US Department of Transportation) | |||||||||||||
| 9:00 a.m. - 9:30 a.m. | Automotive Keynote Speaker: | ||||||||||||
| Steven Sturm | VP, North America Planning, Toyota Motor Sales |
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| 9:30 a.m. - 10:30 a.m. | “Agency Customers Speak Out on Local TV” | ||||||||||||
| Moderator: | |||||||||||||
| Abby Auerbach |
Executive Vice President, TVB | ||||||||||||
| Featuring: | |||||||||||||
| Kathy Crawford |
President of Local Broadcast, MindShare | ||||||||||||
| Lannie Dawson | SVP/Director of Media Services, Martin/Williams | ||||||||||||
| Peggy Green | President of Broadcast, Zenith USA | ||||||||||||
| Sue Johenning | EVP/Director of Local Broadcast, Initiative Media | ||||||||||||
| 10:30 a.m. - 10:50 a.m. | Break | ||||||||||||
| 10:50 a.m. - 11:50 a.m. | “TV Research at the Crossroads” | ||||||||||||
| Featuring: | |||||||||||||
| Scott Brown |
SVP, Strategic Relations, Marketing and Technology, Nielsen Media Research |
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| Susan Cuccinello | SVP, Research, TVB | ||||||||||||
| Paul Donato | SVP, Chief Research Officer, Nielsen Media Research |
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| Jack Oken | General Manager, Local Business, Nielsen Media Research |
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| The presentations will be followed by question/answer session with the audience. |
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| 11:50 a.m. - 12:30 p.m. | “What’s on the Minds of Advertisers?” | ||||||||||||
| Moderator: | |||||||||||||
| Gary Belis |
VP, Communications, TVB | ||||||||||||
| Featuring: | |||||||||||||
| Michael Bürgi |
Editor, Mediaweek | ||||||||||||
| Scott Donaton | Editor, Advertising Age | ||||||||||||
| Stuart Elliott | Ad Columnist, New York Times | ||||||||||||
| Brian Steinberg | Ad Columnist, Wall Street Journal | ||||||||||||
| LUNCHEON PROGRAM | |||||||||||||
| 12:30 p.m. - 2:00 p.m. | Keynote Speaker: | ||||||||||||
| Peter Jennings |
Anchor and Senior Editor, ABC News | ||||||||||||
| “Broadcasting & Cable Magazine’s Broadcaster of the Year Award” | |||||||||||||
| Presented to: | |||||||||||||
| Alan Frank |
President & CEO, Post-Newsweek Stations | ||||||||||||
| Presented by: | |||||||||||||
| Chuck Bolkcom |
Broadcasting & Cable Group Publisher | ||||||||||||
| “The View from the Broadcasters of the Year” | |||||||||||||
| Moderators: | |||||||||||||
| J. Max Robins |
Editor-in-Chief, Broadcasting & Cable | ||||||||||||
| Chris Rohrs | President, TVB | ||||||||||||
| Featuring: | |||||||||||||
| David Barrett | President and CEO, Hearst-Argyle Television 2004 Broadcaster of the Year (via videotape) |
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| Dennis FitzSimons | Chairman, President and CEO, The Tribune Company 2003 Broadcaster of the Year |
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| Alan Frank | President and CEO, Post-Newsweek Stations 2005 Broadcaster of the Year |
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| Dennis Swanson | EVP and Chief Operating Officer, Viacom Television Stations Group 2002 Broadcaster of the Year |
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| CONCURRENT AFTERNOON BREAKOUT SESSIONS | |||||||||||||
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| “Selling in a Digital Environment” | |||||||||||||
| The digital transition offers opportunities for broadcasters to deliver enhanced value to advertisers. This session will look at the current and future possibilities from the points of view of stations, advertisers, and a key provider of customized spots. | |||||||||||||
| Moderator: | |||||||||||||
| Scott Heath |
General Sales Manager, KSWB-TV (San Diego, CA) |
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| Featuring: | |||||||||||||
| Seth Haberman |
Founder & President, Visible World | ||||||||||||
| Kathleen Keefe | VP of Sales, Hearst-Argyle Television | ||||||||||||
| John Lisko | Strategic Communications Director, Saatchi & Saatchi | ||||||||||||
| “Competing with Other Media...The New Case for Spot” | |||||||||||||
| The current media buying landscape, stressing consumer focus, ROI and accountability should be extremely friendly to spot TV. The new Case for Spot presentation shows how Spot, and Spot alone, outperforms other national and local media options in today’s media marketplace. | |||||||||||||
| Jack Poor | VP, Marketing, TVB | ||||||||||||
| “Non-Traditional Revenue Development” | |||||||||||||
| This session will address how to set up an NTR program at your station, no matter what the size of your market. Attendees will take home valuable information that will help make their stations’ NTR efforts successful. | |||||||||||||
| Elaine Clark | General Manager, Revenue Development Systems | ||||||||||||
| Joe Pelliccio | Manager of Client Business Marketing WTNH-TV/WCTX-TV (New Haven, CT) |
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| Rich Thomas | Business Development Manager, WSB-TV (Atlanta, GA) | ||||||||||||
| Nancy Tulli | General Sales Manager, WGAL-TV (Harrisburg/Lancaster, PA) | ||||||||||||
| “Emerging Categories” | |||||||||||||
| This session will identify advertising categories that are prime candidates for ad revenue growth in the coming years. We will look at categories by patterns of spending, the forces that are driving the spending and how a brand is emerging. | |||||||||||||
| Carl Dickens | SVP, Media Sales, TNS Media Intelligence | ||||||||||||
| Jon Swallen | VP, Research, TNS Media Intelligence | ||||||||||||
| 4:00 p.m.- 5:00 p.m. | COCKTAIL RECEPTION | ||||||||||||
Click below for:
Registration Material
News and Information
Exhibitors and Sponsors
Hotel Information
Press Credentials
Highlights from the 2004 Conference