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The below information on TVB'05 Sponsors and Exhibitors has been provided by the companies; TVB is not responsible for the accuracy of this content. For information on available sponsorship opportunities, contact Janice@tvb.org.
Jim Hawkins
Director of Client Services
Electronic Media
Sales Development Services Inc.
9191 Columbus Pike
Lewis Center, Oh 43035
Phone: 877-4-ADMALL
jimhawkins@admall.com
Selling advertising in today's business climate takes more than just showing up. So it's no wonder why advertisers think of your top sales performers as problem solvers...marketing partners... people who know a little more, or care a little more, than the other guys. That's why over 1,600 media properties across the United States are successfully using the AdMall to protect the business they have, develop incremental sales, gain the "competitive edge" needed to win new business and to avoid "leaving money on the table" during regular sales calls.
The AdMall's shopping-mall-like website makes it quick and easy for your entire advertising sales team to get more from the sales calls they already make to local-direct retail accounts, mass retail chains, auto dealerships, supermarkets, restaurants, agency accounts, banks/professional accounts, boat/motorcycle dealers, co-op/dealer group accounts and more!
Arbitron, Inc.
Jay Guyther
Senior Vice President, Domestic PPM Marketing
Arbitron, Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046
Phone: 410-312-8495
Jay.guyther@arbitron.com
Arbitron Inc. — an international media and marketing research firm — has developed the Portable People Meter, a new technology for TV, cable and radio ratings. The PPM is a small, cell-phone-sized device that is carried by consumers. It automatically detects inaudible codes that broadcasters embed in the audio portion of their programming using encoders provided by Arbitron. Compatible with the many different ways TV is consumed in today’s wireless world, the PPM not only electronically captures time-shifted and out-of-home viewing, but also identifies broadcast platforms.
BroadView Software, Inc.
Arthur Drevnig
Director of Sales and Marketing
BroadView Software, Inc.
207 Adelaide Street East #201
Toronto , ON M5A 1M8
Canada
Phone: 416-778-0623 x233
Fax: 416-778-0648
Arthur@BroadViewSoftware.com
BroadView Software specializes in integrated television management software to help stations manage all their needs in traffic and billing, ad management and programming. BroadView's fully integrated approach means substantial savings in staff time which translates directly into operational benefits, month after month.
Ernst & Young
Mr. Fred Kuntzman
Partner
Ernst & Young
5 Times Square
New York, NY 10036-6530
Phone: 212-773-2986
fred.kuntzman@ey.com
Ernst & Young, a global leader in professional services, is committed to restoring the public’s trust in professional services firms and in the quality of financial reporting. Its 100,000 people in 140 countries around the globe pursue the highest levels of integrity, quality, and professionalism to provide clients with solutions based on financial, transactional and risk-management knowledge in Ernst & Young’s core services of audit, tax, and transaction advisory services. Ernst & Young practices also provide law services in some parts of the world where permitted. Further information about Ernst & Young and its approach to a variety of business issues can be found at www.ey.com/perspectives. Ernst & Young refers to all the members of the global Ernst & Young organization.
FastChannel Network
Steve Knowles
Vice President, Broadcast Relations
FastChannel Network
885 2 nd Avenue
New York , NY 10017
P: 917.546.3557
F: 917.546.3521
sknowles@fastchannel.com
www.fastchannel.com
FastChannel Network pioneered tape-quality, high resolution video spot distribution via the Internet, and now feature s the industry's largest online media distribution network of more than 5,000 advertisers and agencies, 3,300 TV and cable destinations, 10,000 radio stations and 6,000 newspapers. FastChannel make s it easy for you to receive, access, organize and store digital advertising without the use of tape.
FastChannel electronically delivers to nearly every broadcast station in North America. Through our online network, we make it easy and inexpensive for advertisers to get their spots to you almost instantly. Online television and cable broadcasters benefit, at no cost, from our 24x7 support, customizable notification system, automated spot retrieval and fully searchable archive of received content.
The FastChannel Video Server is an IBM-built enterprise-class server with built-in redundancy to ensure continuous stability. The Video Server integrates with many broadcast automation systems and has the capacity to hold over 1,000 :30-second spots, making previously delivered content readily available.
Harris Corporation
Robert A. Duncan
Senior Vice President
Sales & Marketing
Harris Corporation
1999 Broadway Ave.
Denver, CO 80202
Phone: 303-237-4000
Fax: 303-237-0085
bob.duncan@harris.com
Harris Corporation, formerly Encoda Systems, provides end-to-end sales, traffic, programming, financial, digital transmission and automation solutions. Our systems process over $16 billion in advertising revenues annually and are used by many of the industry's largest and most respected broadcasters, station groups and cable networks. The company continues to lead the industry with innovative new products such as Broadcast Master (a Windows-based sales, CRM, traffic, programming and media management system) and MART (a web-based station and corporate reporting and business intelligence tool).
INVISION
Michael Zablocki
VP, Sales & Marketing
INVISION
200 Railroad Avenue
Greenwich, CT 06830
CT Phone: 203-861-2200 x222
NYC Phone: 212-557-5554 x130
mike.zablocki@invisioninc.com
INVISION, with offices in New York, Atlanta and Greenwich, CT, is the No. 1 provider of licensed software to support the ad sales processes for television and radio networks, stations, syndicators, and Internet websites. INVISION's DealMaker application is a comprehensive strategic planning, pricing, and inventory management system that enables a sales organization to make smart, educated advertising revenue decisions. To further help customers streamline their sales operations, DealMaker is being enhanced to include traffic modules that will provide an integrated single platform for linking ad sales, traffic and operations.
Marketron International
Barry Bates
Vice President TV Sales, Birmingham
Marketron International
3000 Riverchase Galleria
Suite 850
Birmingham, AL 35244
Phone: 205 987-7456
Fax: 205 733-6232
BBates@Marketron.com
Marketron International provides ad commerce solutions designed to improve productivity, optimize inventory, increase revenues and lower IT costs. Marketron's integrated suite of TV software includes industry-leading applications for Sales, Research, Traffic, Accounts Receivable and Business Analysis. Today, more than 80% of U.S. television stations license a Marketron system.
Matrix Solutions
D.J. Cavanaugh
Vice President/ General Manager
Matrix Solutions
4900 Perry Hwy. Bldg. 2
Suite 200
Pittsburgh, PA 15229
Phone: 412-223-1020
Fax: 412-687-6041
djcavanaugh@matrixplus.com
Matrix Solutions develops and markets the sales strategy software Matrix Plus to the media sales industry (TV, radio, cable, on-line & publishing). Dedicated use of Matrix Plus by both managers and salespeople increases a client's billing, increases their productivity and saves time in their workday. Matrix Plus is installed in over 650 outlets including most of the top media companies in the country and is used by thousands of salespeople, managers and analysts nationwide. In 2005, Matrix Solutions is introducing the most significant enhancement to Matrix Plus in its 12-year life span. This new Version (4.0) includes over 250 customer-initiated enhancements, redesign of the user interface and the introduction of Intelli-Link technology. Matrix Plus Version 4.0 will be available for demonstration at the 2005 TVB Annual Marketing Conference.
The Media Audit
Bob Jordan, President
rjordan@themediaaudit.com
Phil Beswick, VP
pbeswick@themediaaudit.com
Mike Bustell, EVP, Marketing
mbustell@themediaaudit.com
The Media Audit
10333 Richmond Avenue,
Suite 200
Houston, TX 77042
Phone: 713-626-0333
Fax: 713-626-0418
The Media Audit is a multimedia qualitative audience survey that covers television, newspapers, other local publications, radio, outdoor, cable, the internet and over 500 qualitative targets including extensive demographics, consumer shopping information, purchasing plans for high ticket products, leisure activities and other consumer-related activities in 85 local U.S. markets.
MediaOcean - A DDS Company
Ken Breen
DDS/MediaOcean Marketing Director
MediaOcean - A DDS Company
115 West 18th Street
New York, NY 10011
Phone: 212-633-5642
ken.breen@donovandata.com
MediaOcean is the leading provider of systems, software and services to local TV sales organizations.
The MediaOcean system – designed to work seamlessly with DDS’ spot buying products, the most widely used media-buying applications in the industry – removes paper from the sales process by electronically delivering all orders (national, local, trade, barter and manual), offers, revisions and confirmations to the buyer’s desktop. All business transactions with the buyer are conducted through and tracked in the MediaOcean system, which is fully integrated into the station’s traffic system database. This ensures that all transactions arrive at their intended destinations, minimizing makegoods that result from errors and discrepancies. The system supports both DARE (original orders and revisions) and TVB XML (original orders). All traffic system-initiated changes are also reflected in the eBusiness transactions that flow between the buyer and the seller.
To support clients in deploying and utilizing our technology, MediaOcean provides a full array of implementation, training, customization, and ongoing support services, and is backed-up by the service, operations and management teams at DDS. MediaOcean is headquartered in New York, with offices in Atlanta, Chicago and Los Angeles.
NBC Weather Plus
Jordan Hoffner, VP NBC Weather Plus
jordan.hoffner@nbcuni.com
(212) 664-2439
Michael Steib, VP NBC Weather Plus
michael.steib@nbcuni.com
(212) 664-3188
NBC Weather Plus
30 Rockefeller Plaza Suite 5107-E
New York, NY 10112
Imagine turning on the TV at any time, day or night, and immediately getting the local weather report, including the 5-day forecast, all at a glance. Weather Plus is the first digital weather network bringing instant local and national weather to your viewers 24 hours a day. Backed by the No. 1 NBC news network and hundreds of NBC stations across America , Weather Plus will be the world's largest weather news service. Not only is your local weather always on, but detailed reports are delivered from your own neighborhoods by the familiar local NBC weather personalities your viewers already know and trust. Be the first and only choice for weather in your market with Weather Plus!
Nielsen Media Research
Jack Oken
General Manager - Local Business
Nielsen Media Research
770 Broadway
New York, NY 10003
Phone: 646 654 8366
Fax: 646 654 8993
jack.oken@nielsenmedia.com
www.nielsenmedia.com
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets and People Meter service in 5 local markets. Nielsen Media Research is active in more than 40 countries worldwide, offering television and radio audience measurement, print readership and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at: www.nielsenmedia.com.
Norman Hecht Research
Norm Hecht, CEO
Laura Greenberg, President, COO
Dan Greenberg,
Executive Vice President, General Manager
Diane Pizetoski, Director, Ratings Research
Matt Ross, Director, Ratings Research
Norman Hecht Research, Inc.
33 Queens Street, 3rd Floor
Syosset, NY 11791
Phone: 516.496.8866
Fax: 516.496.8165
nhr@normanhechtresearch.com
OneDomain
Greg Calhoun
VP/ Marketing
OneDomain, Inc.
2820 Columbiana Road
Ste: 210
Birmingham, AL 35216
Phone: 205-313-3955
Fax: 205-979-9949
greg@onedomain.com
OneDomain brings solutions to sales that include utilization of databases that help to organize the efficiency of your sales staff. Our "Point of Sales" attack system allows our users to effectively negotiate the buy using traffic data as well as in-depth research inside of the avail and proposal. Post buy analysis is handled with a button click using overnight Nielsen data. Interface with all major traffic vendors is available now from OneDomain!
Ontra Presentations
AlexAnndra Ontra
Ontra Presentations, LLC
379 Fifth Avenue , 4th Floor
New York , NY 10016
(212) 213-1705
aontra@ontrapresentations.com
www.ontrapresentations.com
Tired of the same old PPT? The next generation of presentation software is here.
Ontra Presentations has been helping media companies of all types make more effective and engaging sales presentations. Ontra's software makes it easy to create, give and share awesome-looking presentations. With the Ontra Presenter, you can wow your audience with an unlimited amount of media in your presentation, like: video, animation, pictures, interactive diagrams, charts, tables and, of course, text. But the visuals are only part of the equation. Savvy clients demand relevant information when making their buying decisions. Ontra's interactive feature allows the presenter to instantly respond to a client's question, at the most critical time when it's asked. This turns the typical, passive slide-show into a dynamic, active discussion. And we all know that clients who actively participate in the meeting are more likely to buy. Ontra presentation software promotes active selling. It's the next generation of presentation.
Optimal Solutions, Inc.
Ed Adams, President
Optimal Solutions, Inc.
200 NE Missouri Rd.
Lees Summit , MO 64086
Phone: 816-434-4000
Fax: 816-434-4004
eadams@osi-corp.com
Founded in 1995, Optimal Solutions Inc. has spent the past 10 years revolutionizing key business systems for broadcast traffic, sales and billing operations. Today, more than 250 stations and a growing number of media networks are taking advantage of OSI's powerful, real-time software to better manage their most valuable asset - inventory. OSi-Traffic, a 32-bit, PC-based traffic and billing system, has been designed to meet and exceed the increasing demands of broadcast television stations for more efficient ways to manage their daily business tasks. OSi software allows traffic and sales managers to better maximize a station's revenue potential while reducing redundant tasks and costly errors. Business managers can work more efficiently by taking full advantage of OSi's feature-rich and fully integrated accounts receivable program to streamline workflow. With more than seven years of production experience, OSi-Traffic is a proven solution for managing station operations in a centralized, multi-channel, multi-station environment. OSi is proud to welcome the AdConnections sales software system to the growing family of OSi products. Optimal Solutions, Inc. continues to set the new standard for PC/Web-based traffic, sales and billing solutions. For more information please visit www.osi-corp.com or www.adconnections.com.
Scarborough Research
Cheryl Greenblatt
SVP, TV Sales for Scarborough Research
Scarborough Research
770 Broadway
13th Floor,
New York, NY 10003
Phone: 646-654-8443
Fax: 646-654-8450 cgreenblatt@scarborough.com
Scarborough Research is the leader in identifying local, regional and national shopping patterns and media usage for the American consumer. With a sample size of over 200,000 adults nationally covering 75 local U.S. markets and countless categories and brands, Scarborough data is a valuable tool for marketers and media professionals in their quest to achieve optimum
marketing and sales ROI. Scarborough Research is a joint venture between Arbitron Inc. and
VNU Media Measurement & Information. For additional information, please log on to
www.scarborough.com.
SQAD
Neil Klar, President/CEO
nklar@sqad.com
Robin Blum, Director, Customer Service
rblum@sqad.com
Rob Taffner, Director, Business Development
rtaffner@sqad.com
SQAD
303 South Broadway
Suite 108
Tarrytown, NY 10591
Phone: 914-524-7600
Fax: 914-524-7650
There's no gamble getting accurate data from SNAP, the only third-party processor with MRC accreditation. Check out SNAP Express for Nielsen Overnights features all of the power and flexibility of its multi-market predecessor, SNAP, plus custom reports. And coming soon in 2005 - SQAD data will be available via SNAP. Please ask us for details!
Maximize your inventory value using real cost data from SQAD Spot TV and SQAD Hispanic Spot TV. Rather than depending on hit-or-miss street information, SQAD's current costs and 4Q forecasts help you optimize ad dollars and market share - know real costs in your market, similar-sized DMAs or radio. SQAD reports on all 210 DMAs for Spot TV, the 18 NHSI DMAs for Hispanic Spot TV, and 287 Radio MSAs.
We're always looking for ways to help you capitalize on the value of your inventory talk to us and beat the odds!
Strata Marketing, Inc.
Chris Eames
TV Sales Manager, Eastern US
ceames@stratag.com
Bob McCausland
TV Sales Manager, Western US
bmccausland@stratag.com
Strata Marketing, Inc.
30 W. Monroe Suite 1900
Chicago , IL 60603
Phone: 312-222-1555
Fax: 312-222-2510
"Ad Sales Made Easy" - it's our goal and our promise. But don't take our word for it. "Ad Sales Made Easy" is what Broadcasting and Cable called Strata's work in the field of EDI. For more than 20 years, Strata has been the first name in media software solutions. We're proud that more than 10,000 media professionals use Strata software every day. And that's why Strata is uniquely positioned to bring media buyers and TV AEs together. Our pioneering work in EDI is only part of the Strata solution for TV sales. In-depth avails, scheduling, quantitative and qualitative research, posting, full integration to ALL of the major traffic vendors, and unparalleled responsiveness to our clients - Strata does it all. And now, with LPM and HH Overnights in research and posting, Strata offers the most complete solutions available. Whether you're looking for a new sales system or help for your current one, Strata has the answer for you.
TNS Media Intelligence
Carl E. Dickens
SVP Media Sales
212-991-6123
Carl.Dickens@tns-mi.com
Alan Kraut
VP, Network & Cable Sales, Eastern Region
212-991-6104
Alan.Kraut@tns-mi.com
TNS Media Intelligence
100 Park Avenue
4th Floor
New York, NY 10017
TNS Media Intelligence is the leading provider of advertising and marketing intelligence across brand, media, industry and market . Your premier source for information, TNS Media Intelligence is the industry leader because we believe media intelligence means more than just providing the most accurate and comprehensive data. It means delivering information at its best - the most timely, relevant, expert, quality-driven and customer-focused intelligence to help you gain and maintain the competitive advantage.
TNSMI monitors 20 different media, tracking more than $125 billion in ad expenditures and 190 million ad occurrences, providing you with the widest view of the media landscape.
For television professionals, TNSMI delivers timely, accurate and actionable information solutions that help you achieve your business needs from competitive analysis and sales prospecting to strategic planning tactical executions, and more.
U.S. Digital Television
Brent Petersen
SVP, Marketing & Communications
U.S. Digital Television
12552 South 125 West
Darper, UT 84020
Phone: 801-748-2464
brent@usdtv.com
U.S. Digital Television is the first "over-the-air" terrestrial digital subscription TV service in the United States. Introduced in March 2004, USDTV delivers The Best of TV by utilizing unused digital spectrum from broadcasters to deliver twelve highly rated cable networks (ESPN, ESNP2, Disney, Toon Disney, Discovery, TLC, Lifetime, Lifetime Movie Network, Food, HGTV, Fox News & Starz!)
The USDTV service also enables digital reception of all national and local digital broadcast channels in each market, and provides viewers with a digital-quality picture, theater-quality sound, and HDTV.
USDTV has partnered with major television station groups to create this new segment in the pay-TV industry. The service has broad appeal to value oriented consumers, interested in receiving many of the most popular channels and the benefits of digital TV for less than half the cost of most basic cable TV services.
USDTV is headquartered in Salt Lake City, Utah and is currently serving the Salt Lake, Las Vegas and Albuquerque markets.
VCI
Skip Sawyer
General Sales Manager
VCI
146 Chestnut Street
Springfield, MA 01103
Phone: 413-272-7200
Fax: 413-272-7201
skips@vcisolutions.com
VCI offers technically advanced business solutions to the television broadcast industry that help broadcasters maximize revenue and access vital sales data. VCI's product STARS II+ is a sales, traffic, and accounting system that supports broadcasters in all size markets making it possible to assemble and edit logs faster, manage inventory more effectively and increase revenue. VCI's Windows-based system offers full integration with sales proposal and program management systems. VCI SalesDesk is a sales force automation tool with remote access designed specifically for broadcast stations and cable networks. VCI supports single and multiple customer installations throughout the United States and Canada.
Verance ConfirMedia
Joel Zaremby
Senior Vice President Sales & Marketing
Verance
630 Third Avenue
5th Floor
New York, NY 10017
646-871-7000 Main Number
646-871-7001 Joel's direct line
212-286-8167 Fax
jzaremby@verance.com
Verance ConfirMedia is a provider of unparalleled technology solutions for broadcasters, advertisers and agencies that automate the process of campaign reconciliation. ConfirMedia uses a patented audio watermark that is placed in any broadcast media content, and monitored in real time in all major U.S. markets 24 hours a day, seven days a week, by our proprietary monitoring network and data management system. ConfirMedia Online is a secure web-based suite of matching and workflow tools that reduce the number of days it takes agencies to reconcile invoices, expedites invoice payment to broadcasters, and eliminates surprise billing adjustments to advertisers. ConfirMedia's AdId compliant tools demonstrate the broadcaster's delivery compared with the agency's order, and reduce the duplication of effort related to the re-keying of data, and chasing down make-goods. ConfirMedia provides agencies and broadcasters the information needed to monitor schedules, effect changes, and evaluate campaigns and buying strategies.
WideOrbit
Mr. Bruce Roberts
President
WideOrbit
535 Pacific Avenue, Suite 400
San Francisco, CA 94133
Phone: 415-675-6721
broberts@wideorbit.com
WideOrbit is a media software company providing next-generation sales, proposal, traffic and billing software to television broadcasters. More than 250 stations and 48 station groups have chosen to install WideOrbit software, which is revolutionizing the broadcast industry by improving workflow, decreasing expenses and increasing revenue. WideOrbit is a company focused on creating excellent software and delivering total customer satisfaction. If you think your traffic software company should be doing a better job, please contact Bruce Roberts, president of WideOrbit, for a free demonstration of how WideOrbit software can improve your station's bottom line.