ABC'S PETER JENNINGS NAMED TVB'05 KEYNOTER

New York, March 7, 2005 -- Peter Jennings, anchor and senior editor of ABC's "World News Tonight," will be the keynote speaker at TVB's 2005 Annual Marketing Conference in New York on March 31.

"It is hard to imagine a more perfect keynoter for these times than Peter Jennings," said Chris Rohrs, TVB President. "Beyond being one of America's most distinguished journalists who has reported first-hand on many of the pivotal events of the past 30 years, his special expertise in Middle Eastern matters is sure to make his speech particularly relevant and timely at this moment in world history. We are thrilled."

Mr. Jennings was named anchor and senior editor of "World News Tonight" in 1983. He is the network's principal anchor for breaking news, election coverage and special events. Prior to his current appointment, he served as chief foreign correspondent for ABC News and he was the foreign desk anchor for "World News Tonight" from 1978 to 1983. He established the first American television news bureau in the Arab world when he served as ABC News' bureau chief for Beirut, Lebanon, a position he held for seven years. He first joined ABC News in 1964.

His extensive domestic and overseas reporting experience has proven to be invaluable during "World News Tonight's" coverage of major crises. He has reported from all 50 states and locations around the globe. During the 1991 Gulf War and the 2003 War in Iraq, his knowledge of Middle Eastern affairs brought invaluable perspective to ABC News' coverage. During the historic transfer of sovereignty to Iraq in June 2004, Mr. Jennings was one of only two television journalists to witness the historic transfer of power and one of only three Western journalists to be in the room for Saddam Hussein's first appearance before an Iraqi court. He has anchored the ABC News coverage of every major national election since 1984.

In "Peter Jennings Reporting," which debuted in 1990, Mr. Jennings covers challenging issues in depth during primetime television. Millions watched the critically acclaimed "The Search for Jesus" in 2000 and "Jesus and Paul - the Word and the Witness" in 2004. "Peter Jennings Reporting" has also focused extensively on international news, with specials on tense relations between India and Pakistan, the conflict in Bosnia, the crisis in Haiti, the war in Iraq and the drug trade in Central and South America. The series has also tackled important domestic issues such as gun control policy, the politics of abortion, the crisis in funding for the arts and a highly praised chronicle of the accused bombers of Oklahoma City. "Peter Jennings Reporting" has earned numerous awards, including the 2004 Edward R. Morrow award for best documentary for "The Kennedy Assassination - Beyond Conspiracy."

Mr. Jennings has been honored with many awards for news reporting, including 14 national Emmys, two George Foster Peabody Awards, several Alfred I DuPont-Columbia University Awards and several Overseas Press Club Awards.

NIELSEN EXECS TO TAKE BROADCASTERS' QUESTIONS AT TVB'05

'Town hall' session to follow presentations on measurement issues

New York, March 3, 2005 -- A trio of Nielsen Media Research brass will address the issue of "Television Research at the Crossroads" at TVB's 2005 Annual Marketing Conference and will take questions from the assembled broadcasters in New York on March 31.

Featured will be Jack Oken, general manager of local services; Scott Brown, svp/strategic relations, marketing and technology; and Paul Donato, svp/chief research officer. The question-and-answer session will be moderated by Susan Cuccinello, svp of research at TVB.

Mr. Donato had given a preview of Nielsen's new measurement concepts and methods in the Feb. 21 Broadcasting & Cable.

"Nielsen is very much at the center of the measurement issues that are most on the minds of television broadcasters," said Ms. Cuccinello. "We are very pleased that we have such a high-caliber trio to participate in what is sure to be a lively 'town-hall' type of session."

ALAN FRANK NAMED BROADCASTER OF THE YEAR

New York, Feb. 14, 2005 -- Alan Frank, president and CEO of Post-Newsweek Stations, was today named Broadcasting & Cable's 2005 Broadcaster of the Year. He'll receive his award at the Television Bureau of Advertising's Annual Marketing Conference on March 31.

Calling Mr. Frank a "consummate broadcaster," the trade publication said in its Feb. 14 issue that "the Pittsburgh native made his mark at Detroit's WDIV, where he was named general manager in 1988, and made it into one of NBC's most powerful affiliates. Twelve years later he was named president of Post-Newsweek stations, which owns half a dozen major-market stations."

The publication went on to say that "as chairman of the National Affiliated Stations Alliance, he's a leader of the foes of media consolidation, fighting earlier FCC attempts to raise the station ownership cap and battling with other affiliates for better treatment from ABC, NBC, CBS and Fox."

Mr. Frank is also chairman of the TVB board and executive committee of the National Association of Broadcasters. In addition to accepting the B&C honorific at the TVB conference, he will join past Broadcaster of the Year winners in a panel discussion on the outlook for the industry.

TOYOTA’S STEVEN STURM NAMED AUTOMOTIVE KEYNOTER AT TVB’05

New York, Feb. 2, 2005—Steven Sturm, VP, North America Planning for Toyota Motor Sales (TMS), will be the automotive keynote speaker at the Television Bureau of Advertising’s 2005 Annual Marketing Conference on March 31, TVB announced today.

“Steve has one of the best marketing minds in the automotive business today,” said Chris Rohrs, TVB President.  “We are looking forward with great anticipation to hearing what he has to say not only about Toyota but also his perspective about the automotive market in general.”

Mr. Sturm, who has been at Toyota for nearly 25 years, is responsible for developing strategies for North America and the Western Hemisphere in support of sales, supply objectives and trade issues.   Immediately before being named to his present position in 2004, he held the positions of vice president, new era business project, and vice president, marketing for the Toyota Division.

Since joining Toyota in 1981, Mr. Sturm has held management positions in parts development, U.S. accessory development, product development, and market/price planning for the Toyota Division.  He also was the national distribution, logistics and sales planning manager; corporate sales planning manager; and corporate marketing manager for the Lexus Division.  He served as vice president and general manager of Toyota Logistics Services (TLS), Inc., a subsidiary of TMS.  He was in charge of Toyota and Lexus vehicle delivery to dealers, new vehicle processing and accessory installation, Toyota Transport operations, and the export of North American-produced vehicles to overseas destinations.

TVB ANNOUNCES THREE PANELS FOR 2005 ANNUAL MARKETING CONFERENCE

NEW YORK, Jan. 27, 2005—TVB today announced three panels for its Annual Marketing Conference, to be held at New York’s Jacob Javits Center on March 31 in conjunction with the New York International Auto Show.

“We are very excited that we are assembling an agenda with such industry star power,” said Chris Rohrs, TVB president.  “Conference attendees will truly be hearing from our best and brightest.”

A panel of past Broadcasters of the Year—as well as the yet-to-be-announced 2005 Broadcaster of the Year--will consider where the industry is headed.  Featured will be David Barrett, president and CEO, Hearst-Argyle Television, and 2004 Broadcaster of the Year (via videotape); Dennis FitzSimons, chairman, The Tribune Company, and 2003 Broadcaster of the Year; and Dennis Swanson, EVP and chief operating officer, Viacom Television Stations Group, and 2002 Broadcaster of the Year.  The panel will be moderated by J. Max Robins, editor-in-chief, Broadcasting & Cable.

A panel of ad agency executives will look at the issues facing local TV.  Featured will be Kathy Crawford, president of local broadcast, MindShare; Lannie Dawson, svp/director of media services, Martin/Williams; Peggy Green, president of broadcast, Zenith USA; and Sue Johenning, evp/director of local broadcast, Initiative Media.  Other panelists will be named later.  Moderating will be Abby Auerbach, executive vice president, TVB.

Four journalists on the advertising beat will make up a third panel.   Featured will be Michael Burgi, editor, Mediaweek; Scott Donaton, editor, Advertising Age; Stuart Elliott, ad columnist, New York Times; and Brian Steinberg, ad columnist, Wall Street Journal.  Moderating will be Gary Belis, vp – communications, TVB.

 

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