Exhibitors & Sponsors
Television Bureau of Advertising
Annual Marketing Conference
Thursday, April 20, 2006
Jacob Javits Convention Center
New York, NY
(11th Avenue and 36th St.)
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Exhibitors & Sponsors |
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Television Bureau of Advertising |
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The below information on TVB’06 Sponsors and Exhibitors has been provided by the companies; TVB is not responsible for the accuracy of this content. For information on sponsorship & exhibitor opportunities, contact Janice@tvb.org. |
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| AdMall/Sales Development Services Inc. | |
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Selling advertising in today's business climate takes more than just showing up. So it's no wonder why advertisers think of your top sales performers as problem solvers...marketing partners... people who know a little more, or care a little more, than the other guys. That's why over 1,600 media properties across the United States are successfully using the AdMall to protect the business they have, develop incremental sales, gain the "competitive edge" needed to win new business and to avoid "leaving money on the table" during regular sales calls. The AdMall's shopping-mall-like website makes it quick and easy for your entire advertising sales team to get more from the sales calls they already make to local-direct retail accounts, mass retail chains, auto dealerships, supermarkets, restaurants, agency accounts, banks/professional accounts, boat/motorcycle dealers, co-op/dealer group accounts and more! |
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Arbitron, Inc.
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| Arbitron Inc. – an international media and marketing research firm – is developing new ways to quantify and understand the television audience using the Portable People Meter system that is being deployed in the top 50 radio markets. The ability to track out-of-home and time-shifted viewing that is built into this portable, passive audience measurement system can be used to enhance current TV ratings services. Compatible with the many different ways TV is consumed in today's wireless and mobile world, the PPM can electronically profile audiences using VOD, the Slingbox and other advanced TV delivery systems. Arbitron is actively seeking input from the television industry on what PPM services will be most beneficial to provide. |
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CarSoup |
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| Auto dealers, manufacturers, and associations have discovered the web
and other digital services. Television stations have the power to carve
out a strong position in this highly competitive and highly lucrative
marketplace. CarSoup.com offers our station partners the technology,
automotive expertise, creative messaging, and customer service necessary
to stand out as the local leader. Now in 42 cities, CarSoup is an
emerging national network that your TV station needs to consider when |
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Efficio David Einstein
Celerity LLC
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Efficio is the most advanced web-based Comprehensive Sales Management tool available to the Media Industry. Focused on ease of use, Efficio was created to help make sales processes, data access, collaboration and analysis more efficient by combining all aspects of strategy, execution and performance into a single web-based environment. Now media companies can enjoy invaluable integration across all of their stations and platforms (Television, Cable, Radio, Print and Outdoor) creating powerful convergence and collaborative opportunities. These tools, coupled with Efficio's commitment to customer service and enhancement capabilities, ensure that client stations keep pace with the changing needs of their business and retain an unparalleled competitive advantage. Celerity LLC, developers of Efficio, is a 6 year old company with over 20 years of media sales and technology experience and 750 client users. The Efficio team is well diversified and committed to providing a state-of-the-art, cost effective solution for the Media Industry. For more information or a demonstration of Efficio's software visit www.celerityllc.com or call David Einstein at 614-348-3283. |
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Harris Corporation Robert A. Duncan Harris Corporation
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Harris H-Class solutions enable companies to serve the rapidly emerging “audience of one” by intelligently managing the delivery of rich digital media across multiple networks, channels, formats and devices. This provides more targeted programming and advertising content, which in turn enables the creation of new advertising models for increased revenue. Integrated solutions for end-to-end sales, traffic, programming, financial, digital asset management, and playout automation. Our systems process over $16 billion in advertising revenues annually and are used by many of the industry's largest and most respected broadcasters, station groups, and cable networks. |
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Marketron International
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Marketron International develops the No.1 sales, research and proposal software for TV stations of all sizes. Marketron is the platform of choice for so many stations because our software and client services have repeatedly proven to be the best in the industry, year after year. We believe in delivering the best of both worlds. That means reliability and innovation, top-line advantages and bottom-line savings, lots of options and easy-to-use. Marketron offers a fully integrated suite of Sales, Traffic and Business Intelligence solutions to help stations optimize their people, processes and revenue. More than 1,600 TV and radio stations rely on Marketron to help them negotiate and schedule spots, review inventory, bill advertisers and agencies and analyze results. |
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| Matrix Solutions
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| Matrix Solutions offers Matrix Plus, the leading Sales Strategy and CRM tool suite that is the only solution tailored to the unique needs of media selling for television, cable, print and radio businesses, integrating the tools necessary to take the sales process from strategy to execution. Matrix Plus anticipates the need to proactively, efficiently, and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams to convergent selling initiatives, users gain greater insight, gauge trends and investigate hot-button report items. Visit www.matrixplus.com or call toll-free (877) 687-9066 for a demonstration. |
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The Media Audit
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The Media Audit is a multimedia qualitative audience survey that covers television, newspapers, other local publications, radio, outdoor, cable, the internet and over 500 qualitative targets including extensive demographics, consumer shopping information, purchasing plans for high ticket products, leisure activities and other consumer-related activities in 85 local U.S. markets. |
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DDS MediaOcean Ken Breen DDS MediaOcean
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DDS MediaOcean is the leading provider of systems, software, and services to local TV sales organizations. The MediaOcean system is designed to work seamlessly with DDS' Spotpak system, the most widely used spot buying system in the industry, and with other spot buying systems. It removes paper from the sales process by electronically delivering all orders (national, local, trade, barter and manual), offers, revisions, and confirmations to the buyer's desktop. All business transactions with the buyer are conducted through and tracked in the MediaOcean system, which is fully integrated into the station's traffic system database. This ensures that all transactions arrive at their intended destinations, minimizing makegoods that result from errors and discrepancies. The system supports both DARE (original orders and revisions) and TVB XML (original orders). All traffic system-initiated changes are also reflected in the eBusiness transactions that flow between the buyer and the seller. To support clients in deploying and utilizing our technology, DDS MediaOcean provides a full array of implementation, training, customization, and ongoing support services, and is backed up by the service, operations, and management teams at DDS. DDS MediaOcean is headquartered in New York, with offices in Atlanta, Chicago, and Los Angeles. |
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Mediaweek Geraldine FitzGerald Mediaweek
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With a mantra of "Cover the content, follow the dollars", Mediaweek uncovers the latest ideas and trends in print and electronic content and tracks the billions of ad dollars spent by media buyers on behalf of their clients. We're the No. 1 source for media buyers, as well as a must-read for ad-sales, programming and editorial executives across all the major media. While Mediaweek.com provides up-to-the-minute online breaking news, Mediaweek
magazine provides in-depth analysis, coverage of the lighter side of the
media business, and a host of entertaining, insightful columns |
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Nielsen Media Research
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Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at: www.nielsenmedia.com. |
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Norman Hecht Research, Inc. Norm Hecht, Chairman, CEO - nhecht@normanhechtresearch.com Norman Hecht Research, Inc.
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| For over 25 years, Norman Hecht Research has been providing actionable market research and strategic consulting to companies requiring marketplace information and understanding. Our goal is to provide clients with an unshakable foundation of knowledge from which insightful and useful business decisions and strategies are built. |
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OneDomain
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| OneDomain provides research and sales tools to television stations with an eye toward interfacing as many databases and systems as possible to allow the end user a ClearView of multiple datasets. OneDomain has direct interfaces to Nielsen VIP, Overnight, and LPM data as well as TNS Adtelligence and Nielsen Adviews databases. We also provide ties to the following traffic systems: Harris based Columbine, BIAS, Enterprise, VCI Stars II plus and the new ORION system, WideOrbit, and OSI. OneDomain is a 5-year-old company with over 250 clients in the U.S. television market. |
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Optimal Solutions, Inc. Ed Adams, President Optimal Solutions, Inc.
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Today, almost ten years after its founding, more than 400 stations and a growing number of media networks are taking advantage of OSI's powerful, real-time software to better manage their most valuable asset – inventory. Through constant innovation, OSI is pushing the boundaries of the centralized broadcasting environment it helped create. OSI allows stations to manage their operations more efficiently through its leading-edge broadcasting traffic, sales, accounting and yield management software. OSI's single database, single executable and single-server platform enables organizations to truly centralize operations and realize efficiencies of scale. OSI provides the corporate backbone with consolidated reporting and centralized management capabilities. Ad Connections, OSi's new sales and research system, adds another dimension to the robust end-to-end solution: Real-time integration between Sales and Traffic allowing sales managers to make informed pricing decisions and better inventory decisions. Optimal Solutions, Inc. continues to set the new standard for PC/Web-based traffic, sales and billing solutions. For more information please visit www.osi-corp.com. |
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R.L. Polk & Co. Dan Dembicki Polk North America
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What’s the best way to win over automotive ad buyers and keep them? How can you increase automotive ad spending? How can you better understand your audience profile in relation to their automotive buying behavior? Polk Automotive Media Solutions has your answers. Polk offers powerful, accurate information to plot new directions, spark new ideas and drive new business. Polk is your source for research, analysis and complete data providing real automotive buying behavior. We offer a range of Automotive Media Solutions on both a national and local level. R. L. Polk & Co. is the premier provider of automotive information and marketing solutions to the automotive world and its related industries—automotive and commercial vehicle manufacturers and dealers, automotive aftermarket companies, insurance companies, finance companies, media companies, advertising agencies, consulting organizations, government agencies and market research firms. |
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Scarborough Research Cheryl Greenblatt Scarborough Research
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Scarborough Research is the leader in identifying local, regional and national shopping patterns, media behaviors and demographics of American consumers. With a sample size of over 210,000 adults nationally, covering 80 top-tier and 6 mid-tier local U.S. markets and countless categories and brands, Scarborough data is a valuable tool for marketers and media professionals in their quest to achieve optimum marketing and sales ROI. Services for broadcasters include NSI Profiler, a qualitative television rating which combines Nielsen Station Index ® (NSI) ratings with Scarborough's qualitative consumer indices. For additional information, please log on to www.scarborough.com. |
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SQAD Neil Klar, President/CEO
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SQAD is proud
to announce MindShare is the newest subscriber to SNAP. Now see how your
company can access the Nielsen expanded data, and how SNAP will handle
the new MyNetworkTV and CW networks! And be sure to ask us for a demo
of SNAP Express for Nielsen Overnights - all of the power and flexibility
of its multi-market predecessor, SNAP, plus custom reports. |
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Strata Marketing, Inc. Chris Eames Strata Marketing, Inc.
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Strata Marketing's TV sales software is uniquely positioned to help TV stations sell advertising. Yes, we provide the most powerful sales software in an easy-to-use format, but there's so much more. We offer specific, custom applications to help you win local direct and agency business. With more than 800 media buying agencies and offices using the Strata system, TV stations can connect electronically with their buyers like never before. First, we increase your visibility with those buyers. Next, through our pioneering work in EDI, we make it easy for them to request (and you to send) your avails. Get your avails, with your rates and rationale, loaded on the buyers' screen. No other software puts your station in front of the buyer like Strata. Learn how Strata can help your station win the business! Ask for a demonstration today. |
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Syniverse Technologies |
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| Syniverse Technologies (NYSE: SVR) is a proven provider of mission-critical technology services to more than 350 wireless telecommunications companies worldwide. A trusted third-party vendor to the wireless industry for more than 18 years, Syniverse provides solutions that manage and interconnect voice and data systems technology. Syniverse solutions enable many of the services wireless carriers offer everyday, including roaming, number portability, text messaging and next-generation content delivery such as video on mobile phones. |
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TNS Media Intelligence Carl E. Dickens Alan Kraut TNS Media Intelligence
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TNS Media Intelligence the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, across 20 media in the U.S. Established in 23 countries with more than 16,000 customers, TNS MI is part of the TNS Group, ranked No. 2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, internet, cinema, and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news monitoring and sports sponsorship evaluation. For further information, please visit http://www.tns-mi.com. |
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U.S. Digital Television Brent Petersen U.S. Digital Television
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U.S. Digital Television was formed in 2003 as the first “over-the-air” terrestrial digital subscription TV service in the United States and offers consumers a low-cost alternative to cable. The service is broadcast to customers for $19.95 a month, using the digital signals of local TV station partners. Customers receive USDTV with a standard VHF/UHF antenna and a propriety digital TV converter box. The USDTV service includes all the local and national broadcast channels from networks like ABC, CBS, FOX and NBC, along with many leading cable networks such as, Fox News Channel, ESPN, ESPN2, Discovery, TLC, The Disney Channel, Toon Disney, Lifetime, Lifetime Movie Network, HGTV, The Food Channel and Starz. USDTV averages 30 all-digital channels per market and enables viewers to receive high-definition pictures and surround sound, when available from their local broadcast stations. The USDTV set-top-box produces a DVD quality picture on any TV and an HD quality picture and digital surround sound on an HD-Ready TV with home theater equipment. U.S. Digital Television, LLC was formed in 2005 with investments from Fox Television Stations, Inc., Hearst-Argyle Television, Inc., LIN TV Corp., McGraw Hill Broadcasting, Morgan Murphy Stations, and Telcom DTV, LLC. The company currently serves subscribers in Dallas/Fort Worth, Salt Lake City, Albuquerque, and Las Vegas. USDTV is headquartered in Salt Lake City, Utah. www.usdtv.com |
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VCI Jay Batista VCI
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For more than 20 years, VCI has delivered the industry’s most advanced media revenue solutions. At NAB 2006, VCI will launch a new product called Orion. This Windows-based system continues to offer 100% integration with sales proposal and program management systems. VCI was the first to deliver technology capable of handling the in-depth technical requirements of hubbing large groups of stations. VCI products serve as the backbone for the most hubbing operations in North America, including three of the largest: LIN-TV, CHUM, and Clear Channel. By offering solutions that dramatically increase operational reliability and cost-effectiveness in day-to-day business, VCI helps its clients maximize revenue. |
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Verance ConfirMedia Harold S. Geller Verance
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Verance ConfirMedia is a provider of unparalleled technology solutions for broadcasters, advertisers, and agencies that automate the process of campaign reconciliation. ConfirMedia uses a patented audio watermark that is placed in any broadcast media content, and monitored in real time in all major U.S. markets 24 hours a day, seven days a week, by our proprietary monitoring network and data management system. ConfirMedia Online is a secure web-based suite of matching and workflow tools that reduce the number of days it takes agencies to reconcile invoices, expedites invoice payment to broadcasters, and eliminates surprise billing adjustments to advertisers. ConfirMedia's AdId compliant tools demonstrate the broadcaster's delivery compared with the agency's order, and reduce the duplication of effort related to the re-keying of data, and chasing down make-goods. ConfirMedia provides agencies and broadcasters the information needed to monitor schedules, effect changes, and evaluate campaigns and buying strategies. |
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WideOrbit Bruce Roberts
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| WideOrbit is a media software company providing next-generation sales, proposal, traffic and billing software to television broadcasters. Since 2001, more than 430 stations and 68 station groups have chosen to install WideOrbit software, which is revolutionizing the broadcast industry by improving workflow, decreasing expenses, and increasing revenue. WideOrbit is a company focused on creating excellent software and delivering total customer satisfaction. If you think your traffic software company should be doing a better job, please contact Bruce Roberts, President of WideOrbit, for a free demonstration of how WideOrbit software can improve your station's bottom line. |
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WorldNow Craig Smith, Local Sales
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Headquartered in New York City, WorldNow is the leading provider of new media technology and revenue solutions for over 250 local media companies in the U.S. WorldNow enables our television partners to establish Internet businesses that grow their audience, enhance their brand and drive new profits. WorldNow's products include a streaming video solution, website platform and publishing toolset, an automotive classifieds solution, local sales programs, and a national ad network. Customers include: ABC, Belo, Cox, Lin, Media General, Meredith, New York Times, Raycom, Time Warner, Tribune, and Young. For additional information, visit www.WorldNow.com and www.LocalMediaNetwork.com. |
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