Agenda

Television Bureau of Advertising
Annual Marketing Conference
Thursday, April 12, 2007
Jacob Javits Convention Center
New York, NY
(11th Avenue and 36th St.)


(Speakers and times are subject to change; please check back for latest updates).
7:30 a.m. - 8:30 a.m.  

CONTINENTAL BREAKFAST, sponsored by MediaOcean, a DDS company
 
8:30 a.m. - 8:45 a.m.  

OPENING COMMENTS. Chris Rohrs, TVB president; Paul Karpowicz, president, Meredith Broadcasting (chairman of the TVB board); and David Rehr, president, National Association of Broadcasters.
 
8:45 a.m. - 9:00 a.m.  

LEADOFF HEAVY HITTER: Irwin Gotlieb, global CEO for GroupM, is interviewed by Jack Myers, editor and publisher, The Myers Report.
 
9:00 a.m. – 10:00 a.m.  

MULTIPLATFORM SUPER-SESSION: WHAT’S WORKING?

Session One: The CEO Outlook: Gordon Borrell, president and CEO, Borrell Associates, will present the latest data on multiplatform revenue and then moderate a panel of broadcasters on what’s working best. Panelists: Colleen Brown, president and CEO, Fisher Broadcasting; Jay Ireland, president, NBC Universal Television Stations; Paul McTear, president and CEO, Raycom Media; and Perry Sook, president and CEO, Nexstar Broadcasting Group.

Session Two: Focus on Automotive: An examination of multiplatform activity in this key category. Moderated by Bob Sliva, vp/director of sales, E.W. Scripps, the panel includes Kathy McCauley, svp/managing director, GM Planworks; Jack Simmons, vp, WorldNow Cars; and Paul Trelstad, svp, Gannett Broadcasting.
 
10:00 a.m. – 10:15 a.m.  

THE NUMBERS GAME: Susan Whiting, chairman and CEO of Nielsen Media Research, will be interviewed by Harry Jessell, editor and publisher, tvnewsday.
 
10:15 a.m. – 10:45 a.m.  

BREAK, sponsored by TNS Media Intelligence
 
10:45 a.m. – 11:15 a.m.  

TVB ePORT: SPOT’S BREAK-OUT SOLUTION. Abby Auerbach, TVB executive vp, provides fresh updates on the plan to build an eBiz platform between trading partners, then elicits comments from Frank Comerford, president/gm, WNBC-TV; Greg Smith, chief information officer, McCann Worldgroup (via videotape); and David Prager, president, Click IT Solutions.

 
11:15 a.m – 11:40 a.m.  

2010 TV STATION REVENUE MODEL. It’s 2010, the digital transition is almost a year behind us, so what does the station revenue model look like? How much is coming from the traditional product, how much from digital sub-channels and from other screens? What about 2-way interactive? And, critically, how do we get from here to there? Highly respected industry analyst Tom Wolzien will lead us on a guided tour of the future as he sees it.
 
11:40 a.m. – 12:20 p.m.  

POLITICAL 2007/2008: PROBING THE MOTHER LODE: Victor Miller, senior managing director at Bear Stearns, moderates a detailed discussion about where and when the spending will occur over the long cycle leading to November ’08. Mark Halperin, political analyst, ABC News; Kathleen Keefe, vp/sales, Hearst-Argyle Television; and Evan Tracey, COO, TNS/Campaign Media Analysis Group, will provide key data and insights.

 
12:45 p.m. – 2:15 p.m.  

LUNCHEON, sponsored by Nielsen Media Research and emceed by Deborah Norville, host, Inside Edition.

Presentation of Ad Council’s “Silver Bell” Awards.

Presentation of Broadcasting & Cable Magazine’s Broadcaster of the Year Award to Roger Ogden, president and CEO, Gannett Broadcasting.

Presentation of TVB Broadcast Excellence Award to Bob Schieffer, anchor and moderator, Face The Nation, CBS News
 

CONCURRENT BREAKOUT SESSIONS:
  Room A Room B
2:30 p.m. -
3:30 p.m.		 “Comparative Values 2007”* “Selling to the Car Dealer”
3:30 p.m. -
4:30 p.m.		 “Selling Station Websites”* “Research: 5 topics in 45 Minutes”

*Will be available for satellite viewing; click here for details.

SELLING TO THE CAR DEALER: Moderated by Scott Heath, gsm, KSWB-TV (San Diego), this session will feature Paul Accinno, president and CEO, WorldDealer Inc.; David Buonfiglio, vp/local sales, Internet Broadcasting; and Larry Cuneo, president, CarSoup.com.

SELLING STATION WEBSITES: TVB Vice President Jack Poor presents the latest data and the value proposition behind the growth of TV Station websites. This session is tailored for the needs of local Station sellers and is designed to expand their command and confidence and to enable them to educate their customers and make website sales. Session will also touch on best sales practices and key categories.

COMPARATIVE VALUES 2007: SVP-Research Susan Cuccinello offers an updated rendition of how to position local broadcast TV’s value equation vs. wired cable in local markets. This comprehensive pitch establishes the strengths of TV, drills in on local broadcast and touches on emerging multiplatform opportunities. The session is designed for local sellers and will include guidance on how to tailor the presentation for individual market use.

RESEARCH: 5 TOPICS IN 45 MINUTES:  This session will bring you up to speed on the latest news in research, and initiatives such as Anytime Anywhere Media Measurement. Speakers will cover topics from metering enhancements to efforts to integrate television and internet measurement; the impact of DVRs, digital, and HD will be discussed.  The panel will also examine what the future might hold in consumer electronics.  Moderated by TVB’s Susan Cuccinello, this session will feature Nielsen Media Research’s Scott Brown, svp/strategic relations, marketing & technology; Barbara McFarland, vp/sales and marketing, A2/M2; and Lucinda Nobles, vp/sales and marketing.

 
4:30 p.m. - 5:30 p.m.   COCKTAIL RECEPTION, sponsored by your television rep firm
     

Click below for:

Registration Material
Satellite-Fed Option
Hotel Information
News and Information
Exhibitors & Sponsors
Press Credentials
Highlights from the 2006 Conference
Highlights from the 2005 Conference
Highlights from the 2004 Conference
Highlights from the 2003 Conference
Highlights from the 2002 Conference