TVB: 2007 Annual Marketing Conference

Arbitron, Inc.
9705 Patuxent Woods Drive
Columbia , MD 21046
443-259-7698

Carol Edwards
Vice President,
Cable and Broadcast Television Sales
carol.edwards@arbitron.com

Arbitron Inc. – an international media and marketing research firm – offers new ways to quantify and understand the television audience using the Portable People Meter™ system that is being deployed in 50 of the top markets. The ability to track out-of-home and time-shifted viewing that is built into this portable, passive audience measurement system can be used to enhance current TV ratings services. Compatible with the many different ways TV is consumed in today's wireless and mobile world, the PPM™ can electronically profile audiences using VOD, the Slingbox and other advanced TV delivery systems. Based on direct input from the television industry on which PPM services will bring the most added benefit, a portfolio of custom offerings will be available beginning in 2007. Portable People Meter™ and PPM™ are marks of Arbitron Inc.

Broadcast Interactive Media
122 W. Washington Ave.
Suite 350
Madison, WI 53703
Phone: 608.255.2802
Fax: 608.257.1210

Marivic Valencia
Marketing Director
mvalencia@bimedia.net

Broadcast Interactive Media is the leading provider of local website technology and revenue generation for more than 110 local TV and radio stations and consistently generates $250,000 to $1 million in new revenue for our clients annually.

Broadcast Interactive's approach is based on the broadcast-oriented solutions that we have implemented for such leading broadcast companies as: Fisher Communications, Journal Broadcast Group, Lincoln Financial Group, Capitol Broadcasting, Meredith Broadcasting, McKinnon Broadcasting, Equity Broadcasting, Northwest Broadcasting, Freedom Communications, Piedmont Communications, and Schurz Communications.

CarSoup.com
One minute from the Mall of America
1401 E. 79th Street
Suite 6
Bloomington, Minnesota 55425
Phone: 952-707-1212
Fax: 952-707-1295

Larry Cuneo
President
Larry@carsoup.com

CarSoup.com helps television stations build a strong online automotive sales strategy. CarSoup provides stations with the technology, automotive expertise, creative messaging, and customer service to stand out as the local leader in this highly competitive and highly lucrative marketplace.

Auto dealers, manufacturers and associations know the power of television, but now they are discovering and investing in the power the web. CarSoup.com helps television stations integrate these two powerful forces to better serve their automotive clients, increase share and develop new revenue streams.

Now in almost 50 television markets, CarSoup is an emerging national network that your TV station needs to consider when building an online strategy. For more information contact Larry Cuneo at Larry@carsoup.com.

Classified Concepts
120 Cremona Drive, Suite H
Santa Barbara, CA 93117
Tel: 800-929–4627
Mobile: 805-969–0893
Fax: 805-685–3330

Carl Schulhof
Director of Sales
Classified Concepts Broadcast
carl@maps.com

Now stations can tap into the $19 billion industry that is classified advertising. Based on the lucrative Classified Concepts Locator Map Program already producing millions of dollars in new revenue for over 70 newspapers across the US, Classified Concepts Broadcast can help stations generate new revenue from their viewers.

An innovative, web-based classified service developed by Maps.com's new media division Classified Concepts, the Broadcast edition is a complete, turn-key solution that connects local buyers and sellers, has no minimum promotional requirements, and best of all, requires no additional work or management. Classified Concepts Broadcast can be run as a free-standing web page or embedded within a station's existing site.

Classified Concepts is now establishing DMA exclusive agreements. For more information and availability, contact Carl Schulhof, Director of Sales at (805) 969-0893 or carl@maps.com.

ClipSyndicate
1776 Broadway, 24th Floor
New York, NY 10019
For press & conference contact:
Sharon Tolpin, VP, Marketing & Communications
stolpin@clipsyndicate.com
917-826-2894
For content providers:
Jim Pavoldi, VP, Business Development
jpavoldi@clipsyndicate.com
212-398-1141

ClipSyndicate, a next-generation online video advertising & content syndication platform, enables respected broadcasters and video content producers to easily monetize their content and extend their brands through an Internet distribution channel that syndicates video clips to thousands of vertical Web sites in need of rich media content. Broadcast content providers and Web publishers alike benefit financially from ClipSyndicate by sharing in the advertising revenues generated through the ClipSyndicate media player. For more information please visit ClipSyndicate.com.

Harris Corporation
OSi Sales, Traffic & Research Solutions
200 N.E. Missouri Road, Suite 301
Lee’s Summit, MO 64086
Phone: 816-434-4008
Fax: 816-434-4001

Michael Margraf
Vice President,
OSi Sales, Traffic and Research Solutions
mmargraf@harris.com

Harris Corporation's OSi Sales, Traffic and Research Solutions' software includes two distinct products: OSi-Traffic, the traffic product and OSi-AdConnections, the sales and research product.
The robust end-to-end OSi solution continues to expand its offering and win major broadcast customers in the U.S. market. In the eight months since acquisition by Harris Corporation, 14 major broadcasters have chosen the OSi solution over other competitors.

OSi-Traffic is currently helping more than 550 call letter stations and a growing number of media networks manage their inventory better through the use of a single database, single executable and single-server platform. Utilizing innovative design through cutting edge Windows®-based technology, unique research functionalities, and a single centralized database, OSi-Traffic continues to set the new standard for PC/Web-based traffic, sales and billing solutions.

Designed to ensure that every aspect of the sales process is proactive and targeted, OSi-AdConnections was architected to allow easy accessibility from any computer with a valid user account, security certificate and an available internet connection. What sets OSi - AdConnections apart from its competitors is its ability to build upon traditional core sales system functionality by utilizing a centralized, real-time connection to the OSi-Traffic database to provide integrated features between the two core products. Some of these include a shared client profile, real skim information for avails, advanced electronic contracting capabilities and posting, and new analysis, forecasting and reporting tools. Throughout the OSi product lines, OSi-AdConnections also continue to work with outside vendors such as Sharebuilder, CMR and AdViews to provide additional station and market analysis capabilities.

By putting their trust in Harris's OSi-Traffic and OSi-AdConnections, broadcasters are assured a comprehensive approach to traditional broadcast as well as new media sales, traffic, electronic contracting, and ratings reconciliation/posting.

Local Thunder
594 Congress Street
Suite 200
Portland , ME 04101
1-866-781-9360

Mic Harris
Director of Sales
mharris@localthunder.com

Local Thunder offers innovative products and solutions that help local TV stations, radio stations, and media groups extend their strong on-air brands in the online space by increasing a station's sellable inventory, helping to attract new advertisers, and driving new business through high-impact multi-media campaigns and online shopping environments.

The Local Thunder online advertising solution showcases your local advertisers on a custom-branded website that's easy to implement and sell. The complete turnkey solution includes rich-content display ads, eCommerce capabilities, and opt-in email campaigns. Sites can be custom-branded to a station's existing look and feel or created with a whole new look. This approach allows broadcasters to establish or enhance their Internet revenue strategies with minimal resources and in as little as eight weeks.

To ensure online success, every Local Thunder client station is assigned a dedicated Account Representative who works closely with your station and your salespeople in utilizing the Local Thunder online advertising solution, information about potential competitive efforts in your market, and in devising new package strategies to continually monetize and grow your online inventory.

For more information, visit www.localthunder.com.

Marketron International
3000 Riverchase Galleria
Suite 850
Birmingham, AL 35244
Phone: 205 987-7456
Fax: 205 733-4535

Dan Havens
Vice President of Television Sales, Birmingham
DHavens@Marketron.com

Marketron International is the largest provider of sales and research software television stations in the United States. Marketron is the platform of choice for so many stations because our software and client services repeatedly prove to be the best in the industry, year after year. Our applications are reliable, innovative, and offer top-line advantages and bottom-line savings.

Marketron's suite of sales and research systems interfaces with most traffic and business intelligence applications to optimize their people, revenue, and internal processes with their existing vendors. More than 1,600 TV and radio stations rely on Marketron when negotiating and scheduling spots, reviewing inventory, invoicing advertisers/agencies, and analyzing sales results. Our multi-market and multi-media capabilities enable AEs to easily market a single, integrated campaign that runs across multiple outlets: broadcast, webcast or other medium.

Marketron is committed to working the way YOU want to work.

Matrix Solutions
901 Pennsylvania Avenue
Pittsburgh, PA 15233
Phone: 877-687-9066

David Kane, Director of Sales
dkane@matrixplus.com

Matrix Solutions offers MatrixPlus, the leading Sales Strategy and CRM tool suite for advertising sellers in the media industry. MatrixPlus is the only solution tailored to the unique needs of advertising sales for television, radio, cable, print and online businesses, integrating the tools necessary to take the sales process from strategy to execution. MatrixPlus anticipates a media seller’s need to proactively, efficiently and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams to convergent selling initiatives, salespeople and sales managers gain greater insight, gauge trends, investigate hot button report items as they appear. The power of MatrixPlus along with Matrix Solutions’ commitment to a gold standard of customer service and support has resulted in 700+ customer sites throughout North America. Matrix Solutions was introduced to the broadcast industry in 1992 and is headquartered in Pittsburgh, PA. For more information or a demonstration of MatrixPlus software visit www.matrixplus.com or call toll-free (877) 687-9066.

The Media Audit
10333 Richmond Avenue, Suite 200
Houston, TX 77042
Phone: 713-626-0333
Fax: 713-626-0418

Bob Jordan, President
rjordan@themediaaudit.com

Phil Beswick, VP
pbeswick@themediaaudit.com

Mike Bustell, EVP, Marketing
mbustell@themediaaudit.com

The Media Audit is a multimedia qualitative audience survey that covers television, newspapers, other local publications, radio, outdoor, cable, the internet and over 500 qualitative targets including extensive demographics, consumer shopping information, purchasing plans for high ticket products, leisure activities and other consumer-related activities in 85 local U.S. markets.

DDS MediaOcean
115 West 18th Street
New York, NY 10011
Phone: 212-633-8100

Ken Breen
DDS/MediaOcean Marketing Director
212-633-5642
ken.breen@dds.mediaocean.com

DDS MediaOcean is the leading provider of systems, software, and services to local TV sales organizations. The MediaOcean system is designed to work seamlessly with DDS' Spotpak system, the most widely used spot buying system in the industry, and with other spot buying systems. It removes paper from the sales process by electronically delivering all orders (national, local, trade, barter and manual), offers, revisions, and confirmations to the buyer's desktop. All business transactions with the buyer are conducted through and tracked in the MediaOcean system, which is fully integrated into the station's traffic system database. This ensures that all transactions arrive at their intended destinations, minimizing makegoods that result from errors and discrepancies.

The system supports both DARE (original orders and revisions) and TVB XML (original orders). All traffic system-initiated changes are also reflected in the eBusiness transactions that flow between the buyer and the seller. To support clients in deploying and utilizing our technology, DDS MediaOcean provides a full array of implementation, training, customization, and ongoing support services, and is backed up by the service, operations, and management teams at DDS. DDS MediaOcean is headquartered in New York, with offices in Atlanta, Chicago, and Los Angeles.

MERIDIA Audience Response
5207 Militia Hill Road
Plymouth Meeting, PA 19462
Phone: 610-260-6800
Fax: 610-260-6810
E-mail: RSVP@meridiaARS.com
Web: www.meridiaARS.com

Linda Penrod, Vice President, Sales & Marketing
lpenrod@meridiaars.com

Michael Adler, Senior Account Executive
madler@meridiaars.com

Since 1970, MERIDIA Audience Response has been the largest and preferred provider of audience response services worldwide. MERIDIA is an interactive meeting consulting company specializing in live opinion polling, allowing an audience to provide instant feedback during any type of event, meeting, conference, trade show, television/web broadcast or sales convention.

MERIDIA'S inventory of customizable, wireless, single and multi-site systems are used in many applications including: focus groups, market research, sales meetings, corporate games, education and training, strategic planning, marketing, and distance learning.

MERIDIA offers a new keypad and PowerPoint® based software package - “Q&A for PowerPoint®.” It is easy to learn and easy to use! MERIDIA's products and services can be leased or purchased.

Additionally, turnkey audience response solutions are available with total support by onsite Technical Specialists.

The Nielsen Company
770 Broadway
New York, NY 10003
Phone: 646-654-8803
Fax: 646-654- 8993

Catherine Herkovic
General Manager
catherine.herkovic@nielsen.com
www.nielsen.com

The Nielsen Company is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. The Nielsen Company also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at: www.nielsen.com.

Norman Hecht Research, Inc.
33 Queens Street, 3rd Floor
Syosset, NY 11791
Phone: 516-496-8866
Fax: 516-496-8165
www.normanhechtresearch.com
nhr@normanhechtresearch.com

Norm Hecht, Chairman, CEO - nhecht@normanhechtresearch.com
Laura Greenberg, Co-President, COO - lauragreenberg@normanhechtresearch.com
Dan Greenberg, Co-President - dangreenberg@normanhechtresearch.com
Dennis Regan, SVP Research - dennisregan@normanhechtresearch.com
Diane Pizetoski, VP Ratings Methods - dianepizetoski@normanhechtresearch.com
Jeff Taddeo, VP Research Operations - jefftaddeo@normanhechtresearch.com
Nancy Stahl, VP Research -
nancystahl@normanhechtresearch.com

For over 25 years, Norman Hecht Research has been providing actionable market research and strategic consulting to companies requiring marketplace information and understanding. Our goal is to provide clients with an unshakable foundation of knowledge from which insightful and useful business decisions and strategies are built.

OneDomain
2820 Columbiana Road
Ste: 210
Birmingham, AL 35216
Phone: 205-313-3955
Fax: 205-979-9949

Greg Calhoun
Vice President of Marketing
greg@onedomain.com

OneDomain provides research and sales tools to television stations with an eye toward interfacing as many databases and systems as possible to allow the end user a ClearView of multiple datasets. OneDomain has direct interfaces to Nielsen VIP, Overnight, and LPM data as well as TNS Adtelligence and Nielsen Adviews databases. OneDomain now provides the ability to actively sell your internet Web page in conjunction with your television schedule via a product we call "Convergence." We also provide ties to the following traffic systems: Harris based OSI, Columbine, BIAS, and Enterprise . We also have total integration with VCI Stars II plus and the new ORION system, and most recently, WideOrbit. OneDomain is a 6-year-old company with over 360 clients in the U.S. television market.

Pickle Programs
4759 Whispering Falls
Houston, TX 77084
Phone: 888-593-0107
Fax: 281-645-6367
www.pickleprograms.com

Chancey Blackburn
VP - Sales & Marketing
chancey@pickleprograms.com

Give Your Advertisers the Time of Day

When your advertisers ask for their spot times, Pickle Programs delivers – automatically, reliably, by fax and/or email.

Install Pickle Programs software to automatically send spot times – pre and/or post – to your advertisers. Pickle software frees up your sales support staff for more revenue producing work. It interfaces with all Traffic systems, installs easily and starts saving time and money immediately. Reports include market, station and digital stations, spot name, length, ISCI code, time scheduled and/or actual spot time, and HH ratings in metered markets.

LPM Market Managers – See the NEW Pickle Version 4.0 which also reports TRPS – up to 40 different demos!

Pilat Media
1331 17th Street,
Suite 520
Denver, CO 80202-3050
Phone: 877-873 4267
www.pilatmedia.com

John Larrabee
VP North America
jlarrabee@pilatmedia.com

Pilat Media is a leading provider of business support software for TV and video services.

IBMS, is Pilat Media's solution for broadcasters and operators that aims to increase advertising, subscription and on-demand based revenues and improve operational efficiency. This is achieved by integrating all content programming, channel/service management and airtime sales operations under a single, centralized framework. IBMS (Integrated Broadcast Management System) supports content acquisition, rights management, scheduling, airtime pricing, inventory optimization, campaign management, bookings, media management, promotions, presentation, post transmission, billing and accounts receivable. IBMS creates strategic advantage through, increased cross-departmental harmonization, improved service responsiveness and real-time performance information for more informed, faster business decision making.

Pilat Media's extensive worldwide client base spans all TV business models and a variety of TV delivery platforms. This unique TV delivery experience is coupled with a track record of large-scale, customized implementations with some of the biggest broadcasters in the world.

R. L. Polk & Co.
26955 Northwestern Highway
Southfield, MI 48033-8455
Phone: 248-728-7286
Mobile: 248-214-4268
Fax: 248-728-6843

Dan Dembicki
Business Development Manager
Automotive Information Solutions dan_dembicki@polk.com

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions to the automotive world and its related industries—automotive and commercial vehicle manufacturers and dealers, automotive aftermarket companies, insurance companies, finance companies, media companies, advertising agencies, consulting organizations, government agencies and market research firms.

We collect and interpret global data and provide extensive automotive business expertise to help assist our customers with their most important market issues. Among other things, we help them understand their market position, identify trends, build brand loyalty, conquer new business; improve return-on-investment; gain a competitive advantage; and make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, Spain, Thailand, the United Kingdom and the United States.

Rovion, Inc.
11438 Cronridge Drive
Suite N
Owings Mills , MD 21117
Phone: 410-356-8680

Len Ostroff
CEO
Len@rovion.com

Rovion, Inc. creates technologies that humanize the delivery of content to online audiences. Through its proprietary InPerson™ platform, spokespeople appear seamlessly on top of all other website content, outside of the four walls of traditional video players to bring a brand's messages one layer closer to its online audience. InPerson™ allows a visitor to experience voice inflections, facial cues, and body language that are critical to creating engagement and human connections. On average, an InPerson™ video achieves a 400% higher click-through rate when compared to other online advertising methods. The InPerson™ platform is a turnkey solution, easily implemented on any website through one line of code with Rovion managing the editing, encoding, compressing, hosting, serving, and reporting of all InPerson videos.

Scarborough Research
770 Broadway
13th Floor,
New York , NY 10003
Phone: 646-654-8440
Fax: 646-654-8450

Cheryl Greenblatt
SVP, TV Sales for Scarborough Research
cgreenblatt@scarborough.com

Scarborough Research, an MRC accredited media and marketing service, measures the local, regional and national lifestyle and shopping patterns, media behaviors and demographics of American consumers. With a sample size of over 210,000 adults nationally, covering 81 top-tier and several mid-tier local U.S. markets and countless categories and brands, Scarborough data is a valuable tool for marketers and media professionals in their quest to achieve optimum marketing and sales ROI. Services for broadcasters include NSI Profiler, a qualitative television rating which combines Nielsen Station Index ® (NSI) ratings with Scarborough's qualitative consumer indices. For additional information, please log on to www.scarborough.com.

Spot Runner
6300 Wilshire Boulevard, 21st Floor
Los Angeles, CA 90048
866-383-8140

Gus Warren
Vice President of Strategic Partnerships
gus@spotrunner.com

Spot Runner is the first Internet-based advertising agency that makes it easy and affordable for local businesses to advertise on TV. Through our AE Assist Program we're working with our broadcast partners across the country to introduce more clients to TV advertising. The AE Assist Program helps account executives close sales faster by streamlining the creative process, allowing AEs to show clients their ad during the initial pitch, and by offering high-quality spots at an affordable price. And with our national franchise and co-op partnerships, AEs gain access to clients they couldn't reach before. AEs will also minimize time-consuming administrative tasks by using Spot Runner's turn-key solution for: ad creation, ad customization, ad trafficking, billing and reporting.

By taking advantage of Spot Runner's AE Assist Program, you will level the playing field for your local clients and provide them with the same high-quality creative that was previously only available to national advertisers. You manage the relationship, we'll handle the details!

SQAD
303 South Broadway, Suite 108
Tarrytown, NY 10591
Phone: 914-524-7600
Fax: 914-524-7650

Neil Klar, President/CEO
nklar@sqad.com

Larry Fried, Vice President, National Sales lfried@sqad.com

Robin Blum, Director, Customer Service
rblum@sqad.com

Samantha Marlowe,
Director/West Coast Sales, Client Service
smarlowe@sqad.com

Brian Uyeda, Director, SNAP Services
buyeda@sqad.com

See how your company can access the Nielsen expanded data in SNAP! Check out many new features in SNAP3 - including the ability to pull expanded Quarter-Hour data for NSI and NHSI, NSI Live Only data, and Zero Cell Ascription test data. Get a demo of the "Virtual PA Machine" - reads time period data like program average data, and ask about how to build an "Excluded Station List" feature that blocks user-defined stations.

Most TV stations have given their viewers and clients interactive, full-service web sites to enhance their place as the trusted news authority. A new tool that can help in your web site pricing, pitches and negotiations is the all new SQAD Internet, which we're introducing later this year!

Maximize your inventory value using real cost data from SQAD Spot TV. Rather than depending on hit-or-miss street information, use the standard cost benchmark relied on by the majority of ad agencies throughout the US. Optimize ad dollars and market share - know real costs in your market, similar-sized DMAs or radio. We're always looking for ways to capitalize on the value of your inventory - make it easy to do your analyses with DATAVue. Ask for a demo of this completely flexible, powerful SQAD application!

Strata Marketing, Inc.
30 W. Monroe, Suite 1900
Chicago, IL 60603
Phone: 312-222-1555
Fax: 312-222-2510

Mike McHugh
VP, Television
mmchugh@stratag.com

Strata Marketing's TV sales software is uniquely positioned to help TV stations sell advertising. Yes, we provide the most powerful sales software in an easy-to-use format, but there's so much more. We offer specific, custom applications to help you win local direct and agency business. With more than 850 media buying agencies and offices using the Strata system, TV stations can connect electronically with their buyers like never before. First, we increase your visibility with those buyers. Next, through our pioneering work in EDI, we make it easy for them to request (and you to send) your avails. Get your avails, with your rates and rationale, loaded on the buyers' screen. No other software puts your station in front of the buyer like Strata. And, we connect with all the major traffic systems too! Learn how Strata can help your station win the business and keep it! Ask for a demonstration today.

SWMX, Inc.
1 Bridge Street
Irvington, NY 10533
Phone: 914-406-8400
Fax: 914-478-8330

Kevin Barny
Marketing Manager
info@swmx.com or kbarny@swmx.com
www.swmx.com

SoftWave Media Exchange (SWMX,Inc.) provides media buyers and broadcasters the most efficient, dynamic and transparent electronic open marketplace to buy, sell, and manage advertising time.
SWMX was formed through an integration of traditional advertising, broadcasting, and technology to help redefine the media buying and sales process through a centralized web-based marketplace.
SWMX is a fully opt-in marketplace. There is no hardware to purchase, software to install, or contractual obligation to transact, enabling participants to execute sophisticated media transactions on one platform, in one process, in real time, from any computer with an internet connection. The result is improved operating efficiency, profitability, ROI and control for both advertisers and broadcasters.

TNS Media Intelligence
100 Park Avenue
4 th Floor, New York, NY 10017
Phone: 212-991-6000
Fax: 212-991-6073

Carl Dickens
SVP Media Sales
212-991-6123
Carl.Dickens@tns-mi.com

Alan Kraut
Director, East Coast Media Sales
212-991-6104
Alan.Kraut@tns-mi.com

TNS Media Intelligence is the leading provider of strategic advertising intelligence to media properties, agencies, and advertisers for more than 80 years. The company delivers the most accurate, comprehensive competitive advertising data across 20 media in the U.S. – from advertising expenditures and occurrences to all-digital creative monitoring and Branded Entertainment. Web-based, 24/7 access to TNS Media Intelligence's proprietary Brand Central database provides you with the power and perspective to formulate winning strategies, to respond, and stay one step ahead of the competition.

Established in 23 countries with more than 16,000 customers, TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news monitoring and sports sponsorship evaluation.

For further information, please visit www.tns-mi.com.

TVB ePort
3 East 54th St.
10th Floor
New York, NY, 10022-3108
Phone: 212-486-1111

Abby Auerbach, EVP, TVB
info@tvb-eport.net

TVB ePort is a broadcaster-funded e-Business initiative to provide electronic connectivity between TV stations, station sales reps and buyers. Upon full release, TVB ePort will be an electronic platform to which any trading partner can send any transaction and from which any trading partner can receive any transaction. TVB ePort is not electronic negotiation. It is an electronic alternative to the current backroom paper process that is used to steward Spot TV buys. Using open standards, TVB ePort will provide eBiz connectivity for Spot TV transactions such as Order, Makegood and Discrepancy, plus the transactions needed to buy and steward stations’ multiplatform offerings (including stations’ digital sub-channels, websites and wireless offerings). TVB ePort will be open to any size station with any in-house system and to any size agency with any in-house system. Today, nearly 80% of Spot Television dollars are processed using a paper process. TVB ePort will enable electronic connectivity where none currently exists for those local/regional buyers with no
e-connection to stations and for national buyers with no e-connection to reps or their home-market stations. TVB ePort will launch with Orders in 4Q ’07 for 1Q ’08 buys. It will be free to customers!

tvnewscheck.com
P.O. Box 565
Chatham, NJ 07928
Phone: 973-701-1067
www.tvnewscheck.com

Harry A. Jessell, Editor and Publisher
hajessell@tvnewday.com

Kathy Haley, Deputy Publisher
khaley@tvnewscheck.com

tvnewscheck.com is the CNN of the TV trade press. Updated continually from 8 a.m. to 8 p.m. each business day, tvnewscheck.com focuses on stories of interest to TV station and station group executives. Advertising-supported, the site also provides an information home base for broadcasters, with a searchable database of TV stations, an interactive industry calendar, a scrolling stock ticker and industry stats and facts. For readers who like their news to come to them, tvnewscheck.com sends out twice-daily headline digests, and occasional breaking news alerts. tvnewscheck.com: Where the conversation about TV broadcasting never stops. Registration is fast, easy and free.

VCI Solutions
146 Chestnut Street
Springfield, MA 01103
Phone: 413-272-7200
Fax: 413-272-7201

Jay Batista
VP of Sales & Marketing
jayb@vcisolutions.com

VCI Solutions delivers value-driven smart media revenue solutions to the broadcast and cable industry. VCI's revolutionary and unrivaled new business platform, Xe, helps customers optimize and streamline the content lifecycle workflow. VCI Automation developed this architecture to address workflow complexities and provide improved resource management. With over 22 years experience and more than 450 customers world-wide, VCI has become a trusted and reliable business systems partner. VCI products and services help customers improve the management of all key functions to maximize revenue, streamline operations and facilitate future revenue stream expansion.

VMIX Media
12707 High Bluff Drive
San Diego CA 92130

Terry Ash
Co Founder, EVP
terry@vmix.com
858-792-8649 x102

Jennifer Juckett
VP Marketing, Business Development
jennifer@vmix.com
858-792-8649 x117

Created by executives from Universal Music Group, Fox Studios, Apple Computer and MP3.com, VMIX bridges the gap between content creators, publishers and distributors online. We provide the tools and solutions to engage your Web site visitors through participation, user-generated content and community interaction via our VMIX CORE technology. VMIX.com, our popular online community built on CORE, engages the creative class of artists, musicians and filmmakers looking to maximize distribution and recognition of their content.

Exhibitors & Sponsors

	Television Bureau of Advertising Annual Marketing Conference Thursday, April 12, 2007 Jacob Javits Convention Center New York, NY (11th Avenue and 36th St.)