Television Bureau of Advertising Annual Marketing Conference Thursday, April 12, 2007 Jacob Javits Convention Center New York, NY
(11th Avenue and 36th St.)
CAN’T MAKE IT TO NEW YORK? NO PROBLEM!
For the first time, TVB is offering a satellite-fed option for two of our most popular break-out sessions. For $100 per station, Member and Non-Member alike, your entire staff can hear and see these important sessions. Broadcast from 2:30-4:30 p.m. EST, these breakouts will feature:
Selling Station Websites: TVB Vice President Jack Poor presents the latest data and the value proposition behind the growth of TV Station websites. This session is tailored for the needs of local Station sellers and is designed to expand their command and confidence and to enable them to educate their customers and make website sales. Session will also touch on best sales practices and key categories.
Comparative Values 2007: SVP-Research Susan Cuccinello offers an updated rendition of how to position local broadcast TV’s value equation vs. wired cable in local markets. This comprehensive pitch establishes the strengths of TV, drills in on local broadcast and touches on emerging multiplatform opportunities. The session is designed for local sellers and will include guidance on how to tailor the presentation for individual market use.
To register for the satellite sessions, click here.