Ad Spending

First Half 2011 vs. 2010 Television ($000)

  • Total ad expenditures increased 3.2% year-year for a total of $71.5 billion
  • Television media overall was up 1.8%
  • Spot TV was slightly down, due to an expected temporary slowdown on auto advertising in Q2
  • A one-time transfer of dollars drove the increase on cable, with the shift of BCS college football bowl games and NCAA Men’s Basketball from broadcast to cable

 


See the full study details

  Spot TV2
($000)		 Network TV3
($000)		 Syndication
($000)		 Cable TV4
($000)		 TV1
Grand Total
($000)
H1 2010 7,245,070.69 13,288,090.10 1,930,557.95 9,773,158.90 32,236,877.63
H1 2011 7,159,779.79 12,437,820.60 2,287,870.24 10,936,337.17 32,821,807.80
Change (%) -1.2 -6.4 18.5 11.9 1.8


Source: Kantar Media

1. Figures are based on the Kantar Media Stradegy™ multimedia ad expenditure database across all measured media, including: Network TV (5 networks); Spot TV (125 DMAs); Cable TV (71 networks); Syndication TV; Hispanic Network TV (4 networks). Figures do not include public service announcements (PSA) or house advertising
2. Spot TV figures based on 662 English language stations and 71 Hispanic stations
3. Network TV includes 5 English broadcast networks and 4 Hispanic broadcast networks
4. Cable TV figures based on 67 English language networks and 4 Hispanic cable networks


FIRST HALF TOP 25 CATEGORIES

Spot TV (125 Markets)
2011 vs. 2010
Ranked by 2011 Dollars

Rank Category 1st HALF 2010   
Dols (000)		 1st HALF 2011   
Dols (000)		 '11 vs '10 (%)
1 Automotive 1,180,420.0 1,119,532.7 -5.2
2 Communications/Telecommunications 730,169.3 715,196.6 -2.1
3 Restaurants 612,662.8 576,315.8 -5.9
4 Car & Truck Dealers 329,546.1 380,401.5 15.4
5 Financial 277,826.9 336,296.6 21.0
6 Furniture Stores 290,817.0 316,842.2 8.9
7 Legal Services 246,732.0 274,092.2 11.1
8 Schools, Colleges & Camps 239,539.1 247,441.8 3.3
9 Travel, Hotels & Resorts 239,688.7 238,575.7 -0.5
10 Insurance 234,871.9 206,482.3 -12.1
11 Food and Food Products 231,571.7 202,705.1 -12.5
12 Government and Organizations 220,342.9 195,739.2 -11.2
13 Leisure Time Activities & Events 193,492.6 192,895.7 -0.3
14 Food Stores & Supermarkets 134,835.0 126,809.5 -6.0
15 Motion Pictures 79,803.2 76,467.1 -4.2
16 Home Centers & Hardware Stores 82,252.8 73,955.3 -10.1
17 Media & Advertising 85,105.9 73,216.0 -14.0
18 Prescription Medication and Pharmaceutical Houses 40,603.0 66,635.4 64.1
19 Toiletries & Cosmetics 41,808.7 51,431.9 23.0
20 Department Stores 36,985.9 48,347.7 30.7
21 Medicines and Remedies (excluding Rx) 37,499.2 46,406.4 23.8
22 Beverages 42,684.3 45,487.1 6.6
23 Clothing Stores 47,180.7 45,318.0 -3.9
24 Discount Department Stores 35,047.2 39,455.2 12.6
25 Household Soaps, Cleaners, Polishes & Supplies 65,561.3 38,121.0 -41.9
Copyright 2010, 2011. Kantar Media


FIRST HALF TOP 25 ADVERTISERS

Spot TV (125 markets)
2011 vs. 2010
Ranked by 2011 Dollars

Rank Parent 1st HALF
2010   
Dols (000)		 1st HALF
2011   
Dols (000)
1 Chrysler Group Llc 203,092.2 154,374.9
2 Comcast Corp 114,834.7 152,268.9
3 Ford Motor Co Dlr Assn 154,079.2 149,930.0
4 AT&T Inc 153,304.0 149,781.2
5 Toyota Motor Corp Dlr Assn 128,038.9 115,539.8
6 Honda Motor Co Ltd 138,874.0 104,359.2
7 General Mills Inc 103,056.4 104,355.1
8 Verizon Communications Inc 142,443.1 84,638.2
9 McDonalds Corp 69,349.5 72,857.7
10 Time Warner Cable Inc 65,957.0 70,847.8
11 General Motors Corp 74,569.3 68,831.3
12 General Motors Corp Dlr Assn 48,309.3 68,752.8
13 Hyundai Corp Dlr Assn 61,497.0 67,548.0
14 Yum Brands Inc 59,673.7 61,126.4
15 Toyota Motor Corp 72,204.7 58,137.0
16 Toyota Motor Corp Loc Dlr 56,336.9 52,254.3
17 General Motors Corp Loc Dlr 36,700.2 50,539.0
18 Ford Motor Co 28,764.1 48,541.1
19 Hyundai Corp Loc Dlr 37,108.2 46,398.5
20 Empire Today LLC 38,747.5 44,806.8
21 Rooms To Go Inc 38,017.3 41,210.5
22 JP Morgan Chase & Co 38,594.3 40,733.1
23 Citigroup Inc 226.6 40,423.5
24 Doctors Assoc Inc 38,758.2 39,006.6
25 Nissan Motor Co Ltd 41,101.2 38,820.9
Copyright 2010, 2011. Kantar Media


Q2 TOP 25 CATEGORIES

Spot TV (125 Markets)
2011 vs. 2010
Ranked by 2011 Dollars

Rank Category QTR 2 2010
Dols (000)		 QTR 2 2011
Dols (000)		 '11 vs '10 (%)
1 Automotive 573,563.3 516,822.0 -9.9
2 Communications/Telecommunications 348,811.1 345,827.4 -0.9
3 Restaurants 288,830.6 282,256.3 -2.3
4 Financial 136,991.8 186,821.9 36.4
5 Car & Truck Dealers 163,101.8 183,345.7 12.4
6 Furniture Stores 135,776.6 147,962.7 9.0
7 Travel, Hotels & Resorts 148,627.2 143,894.4 -3.2
8 Legal Services 118,120.8 127,570.9 8.0
9 Schools, Colleges & Camps 112,381.2 114,860.6 2.2
10 Insurance 103,281.2 96,437.5 -6.6
11 Government and Organizations 116,631.2 95,519.2 -18.1
12 Leisure Time Activities & Events 84,177.0 88,763.5 5.4
13 Food and Food Products 114,101.5 86,261.1 -24.4
14 Food Stores & Supermarkets 67,634.4 66,504.2 -1.7
15 Home Centers & Hardware Stores 50,294.2 40,256.5 -20.0
16 Media & Advertising 41,137.6 35,376.9 -14.0
17 Motion Pictures 37,913.8 34,108.5 -10.0
18 Prescription Medication and Pharmaceutical Houses 19,442.0 32,991.6 69.7
19 Beverages 24,418.8 31,761.2 30.1
20 Discount Department Stores 21,677.3 30,483.1 40.6
21 Department Stores 23,218.6 29,856.5 28.6
22 Clothing Stores 26,243.0 29,041.2 10.7
23 Toiletries & Cosmetics 23,148.8 27,729.3 19.8
24 Political 108,124.8 22,183.6 -79.5
25 Medicines and Remedies (excluding Rx) 15,559.2 20,172.8 29.7
Copyright 2010, 2011. Kantar Media


Q2 TOP 25 ADVERTISERS

Spot TV (125 markets)
2011 vs. 2010
Ranked by 2011 Dollars

Rank Parent QTR 2 2010
Dols (000)		 QTR 2 2011
Dols (000)		 '11 vs '10 (%)
1 AT&T Inc 83,362.1 79,346.1 -4.8
2 Chrysler Group Llc 94,073.2 73,405.0 -22.0
3 Comcast Corp 56,367.2 73,376.8 30.2
4 Ford Motor Co Dlr Assn 72,106.6 69,363.4 -3.8
5 Verizon Communications Inc 63,825.0 44,162.1 -30.8
6 Toyota Motor Corp Dlr Assn 66,925.8 43,793.4 -34.6
7 General Motors Corp Dlr Assn 25,097.1 38,864.2 54.9
8 Honda Motor Co Ltd 68,652.6 37,573.9 -45.3
9 General Mills Inc 40,368.0 35,955.7 -10.9
10 General Motors Corp 31,784.2 35,452.6 11.5
11 Hyundai Corp Dlr Assn 29,571.5 34,409.4 16.4
12 Time Warner Cable Inc 32,501.5 32,870.1 1.1
13 Citigroup Inc 193.8 31,930.1 16,375.8
14 McDonalds Corp 38,754.3 31,253.5 -19.4
15 Ford Motor Co 14,874.1 30,995.7 108.4
16 Yum Brands Inc 20,302.1 29,217.2 43.9
17 General Motors Corp Loc Dlr 18,428.0 25,974.7 41.0
18 Hyundai Corp Loc Dlr 19,278.5 23,912.2 24.0
19 Empire Today LLC 18,015.4 22,808.8 26.6
20 Toyota Motor Corp 30,686.6 21,606.1 -29.6
21 Political Adv 102,901.4 21,518.8 -79.1
22 Toyota Motor Corp Loc Dlr 28,863.9 21,193.2 -26.6
23 JP Morgan Chase & Co 20,118.5 19,697.1 -2.1
24 Hyundai Corp 13,094.2 18,775.5 43.4
25 Kroger Co 13,818.0 17,861.5 29.3
Copyright 2010, 2011. Kantar Media
 
 
 

  Get RSS Updates: