Broadcaster Support for Local Live + Same Day Ratings

At the end of the 2012/2013 Broadcast Season, a TVB analysis of Nielsen data showed that local Live Plus Same Day ratings is only 5% above the national C3 rating standard, while Live Only is 16% below C3. And the gap between Live Only and C3 continues to widen.

“The argument for relying upon Live Only as a reasonable local proxy for C3 becomes less feasible with each new season. The distinction will only become more apparent as more consumers adopt the convenience of time-shifted viewing” — Steve Lanzano, President & CEO, TVB.

Press Releases in support of TVB’s position on Live + Same Day Ratings:

 
 
 

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