Media Comparisons Study

The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing. Among them are:

  • Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.
  • Consumers credit TV ads as more influential in making a purchase decision.
  • TV commercials drive viewers to go online to find out more.
  • Broadcast, and local broadcast stations are chosen first for news over cable networks.


Resources

Media Comparisons Study 2012 Persons (PPT)

Media Comparisons Study 2012 Women (PPT)

 
 
 

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