Media Comparisons Study

The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing. Among them are:

  • Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.
  • Consumers credit TV ads as more influential in making a purchase decision.
  • TV commercials drive viewers to go online to find out more.
  • Broadcast, and local broadcast stations are chosen first for news over cable networks.

People Spend More Time with Television
Than with Any Other Major Medium

Daily Time Spent Yesterday (In Hours) Persons 18+

Source: TVB Media Comparisons Study 2012.  Knowledge Networks Inc. Custom Survey.


Media Comparisons Study 2012 Persons (PPT)

Media Comparisons Study 2012 Women (PPT)


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