Media Comparisons Study
The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing. Among them are:
Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.
Consumers credit TV ads as more influential in making a purchase decision.
TV commercials drive viewers to go online to find out more.
Broadcast, and local broadcast stations are chosen first for news over cable networks.
Media Comparisons Study 2012 Persons (PPT)
Media Comparisons Study 2012 Women (PPT)