Spot Television strengthens any national advertising plan. It delivers efficiently, with market selectivity against high-potential customers and none of the wasted coverage. Network television is not consistent in audience delivery, with programs performing at vastly different levels by region.
Smart geo-targeting with Spot Television ramps up the results of network buys. It is important to remember that local television stations connect with local customers – with 78% of Americans getting their news from a local TV station on a given day.
Key facts to consider in planning media buys:
Local Spot is not only competitive from a cost standpoint, it’s often more efficient than National scatter costs.