Cable & ADS

National Trends

National Wired Cable penetration continues to decrease, dropping down to 56.9% in Nov’14. ADS remains relatively unchanged at 32.9%, and Broadcast Only homes increased to 10.7%.

November 2014

  • 32.9% of television households subscribe to ADS.
  • 56.9% of television homes subscribes to wired cable delivery. Nielsen includes telco (FiOS and U-Verse) homes in its reported wired cable penetration figures.


See “National ADS, Wired-Cable & Over-The-Air Penetration Trends” in the left navigation for more detail.

Local Trends

Broadcast television has the potential to reach 100% of television homes. A significant number of television households are missed if you're buying local cable because local cable commercials may not be seen in ADS homes.  Many markets exceed the national ADS average. It is even more important for advertisers in these markets to consider the ADS factor.

Top 10 ADS levels in markets 1-50


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

Television HH
DMA Rank DMA Name % ADS
47 Albuquerque-Santa Fe 50.0
37 Greenvll-Spart-Ashevll-And 45.9
11 Phoenix (Prescott) 44.6
43 Birmingham (Ann and Tusc) 44.5
20 Sacramnto-Stkton-Modesto 41.8
34 Salt Lake City 41.1
17 Denver 40.5
50 Memphis 39.7
29 Nashville 39.5
44 Oklahoma City 38.0


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

 
 
 

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