Cable & ADS

National Trends

After years of steady growth, National ADS (Alternate Delivery System) penetration has actually seen a slight decline in 2013, while Wired Cable and OTA penetration figures remain relatively consistant over the last year.

February 2014

  • 31.9% of television households subscribe to ADS
  • 58.3% of television homes subscribes to wired cable delivery. Nielsen includes telco (FiOS and U-Verse) homes in its reported wired cable penetration figures. These homes are not available via local cable interconnects.


See “National ADS, Wired-Cable & Over-The-Air Penetration Trends” in the left navigation for more detail.

Local Trends

Broadcast television has the potential to reach 100% of television homes. A significant number of television households are missed if you're buying local cable because local cable commercials may not be seen in ADS homes.  Many markets exceed the national ADS average. It is even more important for advertisers in these markets to consider the ADS factor.

Top 10 ADS levels in markets 1-50


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

Television HH
DMA Rank DMA Name % ADS
47 Albuquerque-Santa Fe 49.6
37 Greenvll-Spart-Ashevll-And 46.7
12 Phoenix (Prescott) 46.1
44 Birmingham (Ann and Tusc) 45.0
33 Salt Lake City 43.7
20 Sacramnto-Stkton-Modesto 43.4
17 Denver 41.2
29 Nashville 41.2
50 Memphis 41.1
21 St. Louis 37.8


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

 
 
 

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