Cable & ADS

National Trends

In Feb’16, National Wired Cable penetration dropped to 55.7%, ADS went down to 30.0%, and Broadcast Only increased to 11.6%.

February 2016

  • 30.0% of television households subscribe to ADS.
  • 55.7% of television homes subscribes to wired cable delivery. Nielsen includes telco (FiOS and U-Verse) homes in its reported wired cable penetration figures.


See “National ADS, Wired-Cable & Over-The-Air Penetration Trends” in the left navigation for more detail.

Local Trends

Broadcast television has the potential to reach 100% of television homes. A significant number of television households are missed if you're buying local cable because local cable commercials may not be seen in ADS homes.  Many markets exceed the national ADS average. It is even more important for advertisers in these markets to consider the ADS factor.

Top 10 ADS levels in markets 1-50


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

Television HH
DMA Rank DMA Name % ADS
48 Albuquerque-Santa Fe 51.3
37 Greenvll-Spart-Ashevll-And 46.8
45 Birmingham (Ann and Tusc) 45.5
12 Phoenix (Prescott) 45.1
50 Memphis 41.9
34 Salt Lake City 41.8
20 Sacramnto-Stkton-Modesto 41.3
17 Denver 40.6
29 Nashville 39.9
46 Greensboro-H.Point-W.Salem 39.3


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

 
 
 

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