Cable & ADS

National Trends

In July’15, National Wired Cable penetration is at 56.2%, while ADS is at 30.3%. Broadcast Only is at 10.8%.

July 2015

  • 30.3% of television households subscribe to ADS.
  • 56.2% of television homes subscribes to wired cable delivery. Nielsen includes telco (FiOS and U-Verse) homes in its reported wired cable penetration figures.


See “National ADS, Wired-Cable & Over-The-Air Penetration Trends” in the left navigation for more detail.

Local Trends

Broadcast television has the potential to reach 100% of television homes. A significant number of television households are missed if you're buying local cable because local cable commercials may not be seen in ADS homes.  Many markets exceed the national ADS average. It is even more important for advertisers in these markets to consider the ADS factor.

Top 10 ADS levels in markets 1-50


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

Television HH
DMA Rank DMA Name % ADS
47 Albuquerque-Santa Fe 51.4
37 Greenvll-Spart-Ashevll-And 46.5
43 Birmingham (Ann and Tusc) 45.3
11 Phoenix (Prescott) 43.0
34 Salt Lake City 41.2
20 Sacramnto-Stkton-Modesto 40.2
50 Memphis 40.0
17 Denver 39.7
41 Las Vegas 39.6
29 Nashville 39.5


See "ADS and Wired-Cable Penetration by DMA" in the left navigation for more detail.

 
 
 

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