2008 Media Comparisons Study

  

  Introduction  
Consumers Allocate High Percentage of Total Daily Media Hours to Television
TV Garners Hightest Percentage of Total Daily Media Hours Across All Key Demographics
     
 
 
Adults
 Men 
Women
Reach:
Time Spent:
Advertising Perception
   - Most Authoritative:
   - Most Exciting:
   - Most Influential:
   - Most Persuasive:
Learn About Products:
Primary News Source:
Source for Local Weather,
Traffic & Sports:
Source for Breaking News:
Medium Most Involved
in Commuity:

Advertisers, agencies,
and TVB Members
may obtain a hard copy
of the study by e-mailing
Info@tvb.org
     
  High Percentages of Adults Have Visited Websites Affiliated with Local Broadcast Stations in       Past 30 Days
  Local Broadcast TV Station Website Visitors are Likely to View Video Content on These Sites
  Most People Turn to Local Television Station Websites for Local News and Event Information
  Awareness of Writers’ Strike was High, and Altered Viewing Habits
  Methodology  

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