Digital TV
The move to digital is dramatically increasing local broadcast TV's array of programming opportunities and sales offerings. This section covers the latest trends in utilizing the digital spectrum and key marketing opportunities for broadcasters. Statistics on digital platforms such as DVR and VOD are covered as well as legal and consumer issues surrounding the digital conversion.

Broadcast stations must complete transition from analog to digital broadcasting by Feb. 17, 2009 at 11:59PM. We’ve posted a wealth of information about this momentous event in “The Digital Transition” area, including a look at the call letter assignments for digital channels. TVB ePort is an electronic platform that will enable local spot buying and selling for all digital channels (as well as easier buying and selling of traditional spots, websites, and mobile offerings); you can read more about TVB ePort by going to www.tvb-eport.net.

For more information, contact Digital TV specialist BJ Park.

Emerging trends and opportunities in digital TV.

Learn how to prepare for the transition to digital TV with guides for local stations and viewers, digital transition news and information resources.

Includes station HD Ad Capabilities directory.

Digital TV and DVR trends and statistics, digital and DVR measurement news.

Information on digital TV advertising opportunities; contacting digital agencies, as well as TVB's call reports.

Current articles on digital TV news and developments.