Digital TV
The move to digital is dramatically increasing local broadcast TV's array of programming opportunities and sales offerings. This section covers the latest trends in utilizing the digital spectrum and key marketing opportunities for broadcasters. Statistics on digital platforms such as DVR and VOD are covered as well as legal and consumer issues surrounding the digital conversion.

For more information, contact Digital TV specialist BJ Park.

  Digital TV: The Possibilities
   

Emerging trends and opportunities in digital TV.
  TVB HD Custom Surveys
   

Includes station HD Ad Capabilities directory.
  Digital TV Facts, Figures & Measurement
   

Digital TV and DVR trends and statistics, digital and DVR measurement news.

  Buying & Selling Digital TV Ads
   

Information on digital TV advertising opportunities; contacting digital agencies, as well as TVB's call reports.

  Digital TV Articles 
   

Current articles on digital TV news and developments.

  IPTV /Interactive TV / Set-Top Box Information


  News Briefs Glossary Multiplatform Committee Back to Top
  Back to All About Multiplatform Main Page Ask TVB
       


© 2010, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.